Friday, 26 May 2017

INFLUENCER INTERVIEW: Niki Mehra


Q1: In which all influencer marketing campaigns have you participated on Blogmint?
  • Twitter
  • Facebook
  • Instagram
  • Other
Q2: What is your primary category?
  • Fashion
  • Travel
Q3: For the people who don’t know about you, Can you tell us a little about yourself and your blog?
A3:I am a 23 year old fashion and travel influencer based out of New Delhi. My blog which is turning two in 3 months has had quite a journey from being published in the best magazines of the country , to being invited by Swarovski in Paris to shoot for them . The cherry on the cake has to be the interview I did with Rihanna in New York for puma and Myntra.

Q4: Every website has a story behind it. What was yours? What was the motivation behind starting this Blog? 
A4: My biggest motivation was my childhood love and passion for fashion and travel.They say what you are passionate about is your calling and fashion and travel are hands down my true loves. I started my website with the intention of bringing my take on the things I love to the audience but I had no idea i''d love it this much!

Q5: Do you ever get stuck when writing a blog? What do you do then?
A5: Yes ofcourse , thinking about new ideas to talk about can get a little difficult. In these times I try to get inspired by everything around me - people , music , nature.

Q6: If there was one thing that you feel makes your blog stand out, what would that be?
A6: Luckily for me , the opportunities and places that my blog has taken me are very unique to the Indian blogosphere. But I think that can be attributed to the uniqueness of my story telling . you've got to connect with the audience and not make things look super sponsored. You have to listen to what they wana hear and see and then tell that story in your own style. I also believe my blog stands out because I do not cater to one category of fashion. I experiment with different styles , I would like to believe I can carry off girly as well as sporty or casual or formal.

Q7: If you had to few advice to newbie bloggers, what would that be? 
A7: Firstly , be yourself. Speak your mind and do your own thing because creating your own niche is important. Secondly do not get intimidated by the big numbers out there! In your own time , you will get the reach you are looking for. Lastly , do it for your passion, not for the money. The latter will easily follow if you are doing justice to your job.

Q8: Do you promote your blog? What promotional techniques work best for you and why? 
A8: Blogging is all about marketing. I cross promote my blog through Instagram , snapchat, facebook, word of mouth etc. And I think they work great for me because I am catering to different types of audiences on these platforms and these days everyone is on Instagram and facebook and Snapchat!

Q9: And Influencer Marketing – what it holds for bloggers?
A9: I think that's key to the blogging business.

Q10: What do you find to be the most gratifying aspect of blogging? 
A10: The most fulfilling aspect of blogging is the appreciation and love that your work gets you from the brands and your viewers.

Q11: Who has been your inspiration? 
A11: I get inspired by a lot of things easily . Doesn't even have to be a person to be honest. But one person whose fashion sense I have been inspired by is Blake lively.

Q12: Engaging in influencer marketing is fruitful but most of the bloggers feel there are some characteristic problems while engaging with brands. How is your experience of engaging with brands and problems, if any?
A12: Luckily for me it has been quite smooth barring one or two cases , in both of which the miscommunication happened with the PR agency engaged between the brand and I. Brands are mostly flexible to work with , their end goal is creating buzz around the Campaign they have started , the message they want to deliver , the quality you have delivered it with and the sale conversion rate . So if a blogger is good at these aspects , the association is mostly smooth.

Q13: Please let us know 1 to 2 features of Blogmint that you simply love.
A13: It's a very organised brand-influencer platform. I haven't seen a platform that works in such a systematic , organised and transparent way. Another thing I absolutely love about blogmint is that the people are extremely considerate and friendly with both sides - the brand and the influencer

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