Friday, 14 April 2017

INFLUENCER INTERVIEW: Vaishali Sudan Sharma



Q1: In which all influencer marketing campaigns have you participated on Blogmint?
  • Blogging
  • Twitter
  • Facebook
Q2: What is your primary category?
  • Health
  • Parenting
Q3: For the people who don’t know about you, Can you tell us a little about yourself and your blog?
A3: A mother of a hyperactive preschooler, I am a Gurgaon-based PR consultant and a blogger. The Champa Tree was conceived in May, 2014 around the same time when my son was born. My blog is all about sharing first-hand experience on parenting and motherhood. From useful baby care tips to talking about a woman's emotional well being, the idea is to be able to help expecting and new parents establish a better understanding about the most important job-in-hand.

Q4: Every website has a story behind it. What was yours? What was the motivation behind starting this Blog? 
A4: Yes! And when I do get stuck, I look for inspiration from my day-to-day life. My son is an absolute inspiration. 

Q5: Do you ever get stuck when writing a blog? What do you do then?
A5: My blog sticks to one theme- which is parenting and motherhood. Instead of talking about 100 other things, I chose to write about a topic which even though has a limited audience but the experience is gratifying. What makes it stand out is the content, which is a blend of rationale and emotional thinking. Whether it's travel tips or recipes, the blogs are written keeping kids/mothers/parents in mind. 

Q6: If there was one thing that you feel makes your blog stand out, what would that be?
A6: My blog sticks to one theme- which is parenting and motherhood. Instead of talking about 100 other things, I chose to write about a topic which even though has a limited audience but the experience is gratifying. What makes it stand out is the content, which is a blend of rationale and emotional thinking. Whether it's travel tips or recipes, the blogs are written kids/mothers/parents in mind. 

Q7: If you had to few advice to newbie bloggers, what would that be? 
A7: Follow your heart. The issue with most beginners is to decide whether to write on popular topics or share their own thoughts about things they are most passionate about. My only advice is to just write what you feel. Success follows by default. You need to have patience and most be passionate about blogging.

Q8: Do you promote your blog? What promotional techniques work best for you and why? 
A8: Yes! Inbound marketing, social media platforms. To be able to garner more visibility and reach out to the right audience at the right time with the key messaging.

Q9: And Influencer Marketing – what it holds for bloggers?
A9: Influencer marketing has a huge potential. After all it is imperative to reach out to the key leaders to be able to drive a brands message to the larger market. Rather than marketing directly to a large group of consumers, the need of the hour is to inspire influencers (operating within the related category) to get out the word for you. Bloggers play a super important role. Most audience out there today has been checking internet. In fact, 50% of the information being gathered is through these online platforms. Blogs at times are treated as the one-stop-shop for most of the knowledge. For instance, my husband checks a particular blog before making a consumer-tech related purchase.

Q10: What do you find to be the most gratifying aspect of blogging? 
A10: To be able to express. To know that there are people out there who are reading it and when you have been able to touch their lives in a special way, now that makes blogging a gratifying experience!

Q11: Who has been your inspiration? 
A11: My son. He has been my true inspiration. The time we spend together gives me all the ideas for the content presented on the blog. From basic parenting issues to the emotions felt by a mother and what does she do to cope with all the motherhood fatigue, you can find it all on The Champa Tree.

Q12: Engaging in influencer marketing is fruitful but most of the bloggers feel there are some characteristic problems while engaging with brands. How is your experience of engaging with brands and problems, if any?
A12: Every brand has a proportion of consumers who do not feel entirely positive about using their products. So is the case with a blogger. At times, I don't feel great about sharing my genuine feedback about a brand. A brand must understand this and take it in a positive way.

Q13: Please let us know 1 to 2 features of Blogmint that you simply love.
A13: The seamless integration with social media platforms and great assignments/ opportunities to work on good quality campaigns :)

Monday, 3 April 2017

Facebook Stories - How To Make Use Of It?

Last week Facebook released its new feature on appFacebook Stories and joined the “Stories” bandwagon.
Like Snapchat, Facebook stories has a direct messaging feature and an in-app camera filters as the networking giant aims to "let your camera do the talking".
What are Facebook Stories?
Facebook stories allows you to post images or 20-second long videos on your timeline, stories will disappear after 24 hours.
Like Snapchat you can add filters to the image and footage and make it more interesting when sharing your updates with your followers and this feature is app based only.
At the top of the Facebook app you will see a collection of circles, these are the stories created by your friends. You need to simply tap on the story and enjoy!
How do I create a Facebook Story?

Simply tap the camera icon in the top left corner of the screen, like you do on Instagram. Then a camera screen will come up, which you can put in selfie mode or camera mode. Simply snap away or record a short video. You will then see a white circle with an arrow in it which, when tapped, will take you to the 'share photo page'.
This is where you can choose to send it to a particular person or persons, add to your Facebook timeline, or add to 'your story'. Like Instagram and Snapchat you can add text, emojis, borders and filters to your Facebook stories.


Can I create Facebook Stories on Brand Pages?
No, Facebook stories are limited to user profiles only. You can create stories on your personal profile only.
How can I use this to influence my audience or how to monetize this?
You can use this feature to show quick updates like posting feeds from an event or creating buzz for a new product or for a new post on your blog or your latest buy.
You can monetize your stories basis the number of views received on them. As they stay for just 24 hours so selling stories as a standalone is not a good idea. You can club this with the Facebook post and show your cumulative influence to the brand.