- Engagement continues to be a top success metric while working with brands.
- Social Amplification is the key ROI metric brand expects while collaborating with
The report on Influencer Marketing Trends in India - 2017 was released by Blogmint, Asia’s leading
According to the data, 49%
influencers says that "Instagram" is the upcoming channel, 29 % says "LIVE video", 15 % says "YouTube" while other 7% give preference to "Snapchat".
Also, Social media continues to be a key driver for a blog traffic. 83% of
Blog monetization is must for bloggers to show their presence in
The study also described the sources used by
According to the infographic, 78% Brands typically want to reach their audience through "Product Reviews", 67% through "Sponsored Content", 50% through "Contest or Giveaways", 42% through "Affiliate Links" while
-Engagement continues to be the most important success metric for
According to the
infograph, "Earning Money" followed by "Increasing reach" are top motivation for influencers to collaborate with brands.
Going further, 45%
Here's the entire Infographic on Influencer Marketing Outlook 2017 - Influencer Side.