Event: Nasscom Product Conclave, 2017 (EcoSystem Partner: Blogmint)

Nasscom Product Conclave, 2017 witnessed huge participation by marketers who are also marketing technologists, creative technologist, data scientist, digital strategist and digital marketers.

Blogmint partnered as ECOSYSTEM PARTNER for this event with Nasscom. We sent 2 social influencers to cover this event on their social platforms and blog.

The overall objective of conducting this event was to: 

• Highlight the Next Big Thing in India Product Story. 
• Sharing of knowledge by successful entrepreneurs and investors. 
• Discuss best practices. 
• Provide platform for product entrepreneurs and start-ups to network. 
• Promote and market products and solutions. 

Serial entrepreneurs, CIOs, investors, customers, incubators and accelerators participated and engaged in this event with actionable insights under one roof. Product Showcase and business connect programs were integral part of the agenda.

Also, great product were showcased in front of the market leaders and were presented to all attendees.

Going further, event also had variety of workshops like-

Workshop 1: SaaS Products: Go-to- Market in 180 days

With the help of this workshop everyone was able to understand SaaS in a better way. SaaS, the real problem-solving power, will help you to face the market in just 180 days.

Workshop 2: Designing for User Engagement

This workshop will covere how all social metrics work, and why they imply greater engagement from users.

Workshop 3: Product Marketing 

The success of every product lies in its customer base and brand value. This workshop covered how to develop an end to end product marketing strategy for technology products.

Workshop 4: Selling to South East Asia

This workshop taught everyone on how you can expand your product in South East Asia.

Response to our readers:

To build an audience and a presence, your social media strategy should focus on three broad categories:

• Content 
• Engagement 
• Knowledge 

If you want people to follow and share what you publish, you need to publish content worth sharing. As you know on-ground event brings you the unique opportunity to interact with industry experts and hence increases the engagement with targeted community.

As NASSCOM has always been about aiding startups and providing a platform to them, there were many sessions that were conducted keeping the same idea in mind and as an entrepreneur.

Social Posts By Our Influencers

What an interesting session with "Pinkesh Shah". Truly an inspiration for one and all. #NPCNorth @Nasscom_product pic.twitter.com/OWmOdpityw

— Riya Suri (@rvirgo9) February 7, 2017

Pinkesh Shah is taking us through the #ProductMarketing workshop at #NPCNorth @NASSCOM_Product pic.twitter.com/gthYfDKeBS

— Puneet Bansal (@MrFukra) February 7, 2017

"Go to Market in 180 Days". This is going to be one amazing session at #NPCNorth @NASSCOM_Product https://t.co/u1XtKDmzFv

— Annu Yadav (@annu_yadav) February 6, 2017

#NPCNorth is back! Time to get driven with a new path of #innovation. Are you coming.? @Nasscom_Product

— Atiya (@At_Atiya) February 7, 2017

Workshop on SaaS products is going to be interesting.

Join me #NPCNorth today at IHC Delhi. @NASSCOM_Product https://t.co/39u4gbsNDo

— aditi (@aditikaps) February 7, 2017

We’d love to hear from you!

Post your response below or you can reach us at facebook and twitter.

Carrying forward we will be doing more partner activities with events from different fields and bloggers interested can look forward to them.