Influencer Marketing Outlook 2017 - Brand Side

Highlights:

• 90% of marketers will launch at least one influencer marketing campaign in the next 12 months.
• Influencer marketing is the fastest growing channel of digital customer acquisition.
• Twitter remains favorite for influencer engagement, while Facebook and Blogs are picked up strongly.

 

The report on Influencer Marketing Trends in India - 2017 was released by Blogmint, Asia’s leading influencer marketing platform & blogging community that connects social influencers and brands. With digital natives following social influencers (Bloggers, YouTubers, Instagramers and Twitteratis) as closely, if not more, than film and sports celebrities, influencer marketing is all set to grow exponentially in the near future.


The influencer marketing space has grown into a multibillion-dollar industry as per eMarketer and 90% of the marketers will run an influencer marketing campaign in the next 12 months as per a recent poll of 263 marketers in India by Blogmint.

Influencer marketing encompasses several steps to create branded user-generated content that supports your digital marketing goals and 45% marketers find influencer marketing important because it is a medium for "Authentic Storytelling", 18% find it important because it is "More plugged into digital marketing", 15% said it provides"Better reach to consumers", 8% said "Alternative to traditional marketing " while other 8% find it important because it provides  "Better ROI" and  remaining 7% said it helps "To reach millennial's & centennial's".

The study also described the scenarios for engaging influencers when it comes to promoting the brands. Brands are engaging influencers in the following order - Product Launch, Content Promotion, Content Creation followed by Events/ Webinars in the 4th place.

According to the infographic, Twitter remains the favorite social media channel followed by Facebook & Blogs for influencer engagement.
 

Also, Engagement continues to be the most important success metric for influencer programs in 2017.

 

Going further, Infograph states that 84% of marketers find influencer marketing effective and will surely integrate influencer marketing as part of their marketing mix in 2017.

Here's the entire Infographic on Influencer Marketing Outlook 2017 - Brand Side.

Engagement continues to be the most important success metric for influencer programs in 2017. 

Going further, Infograph states that 84% of marketers find influencer marketing effective and will surely integrate influencer marketing as part of their marketing mix in 2017.

Here's the entire Infographic on Influencer Marketing Outlook 2017 - Brand Side.