Thursday, 19 January 2017

INFLUENCER INTERVIEW: Suman Prasad ( www.unkrate.com )


blogmint.com

Q1: In which all influencer marketing campaigns have you participated on Blogmint?
A1:
  • Blogging
  • Twitter
  • Facebook 
Q2: What is your primary category?
A2:
  • Fashion
  • Travel
  • Lifestyle
  • Food
  • Technology

Q3: For the people who don’t know about you, Can you tell us a little about yourself and your blog? 
A3: An active Food & Lifestyle Blogger for over 4 years now. Also a guest contributor for India's leading English mainline daily The New Indian Express, Bangalore. Earlier, I have been a guest author with PioneerChef.com and TownTrendz Magazine.

Q4: Every website has a story behind it. What was yours? What was the motivation behind starting this Blog?
A4: The whole idea behind starting this platform was:
1) Break the stereotype around blogging, do something out of the box.
2) Create experience for the readers. Have been part of the blogging industry for a long time now and today there is a clutter, everyone is doing the something. Hence, this platform was created keeping in mind the requirements of brands, i.e. interviews, releases, features, Social Media Campaigns, Video Interviews, etc
We just did not wanted to give a blog post to our readers and brands, we wanted to give an experience along.

Q5: Do you ever get stuck when writing a blog? What do you do then?
A5: Yes, it happens. Writing is not an easy job. You need to think, think and think while your are writing. And sometime you do get stuck. All I do is, pause for a while, make a cup of green tea, hit some music and get going.

Q6: If there was one thing that you feel makes your blog stand out, what would that be?
A6: We create experiences through our range of services unlike others.

Q7: If you had to few advice to newbie bloggers, what would that be?
A7:  Content is the King: In this world of clutter, you can only arrive a winner if you have a quality content. Invest time on your blog, research well on the topic, be sure of what you are writing.

Q8: Do you promote your blog? What promotional techniques work best for you and why?
A8: Since the time I have started blogging, I have used a very common platform to promote my blog: Facebook, Twitter. Other than this, I have been fortunate that my readers and audience really liked my blog and helped spread the word. This is the most genuine promotion which can turn tables. On Twitter, it is very important that you are very active and participate in group chats to the topic of your interest.

Q9: And Influencer Marketing – what it holds for bloggers? 
A9: I believe that Bloggers have a superpower - 'To Influence'. 65% of brands now run influencer campaigns and according to an infographic by The Shelf, 92% of consumers trust recommendations from other people—even if they don’t know them personally—over promotional content that comes directly from brands. And here is where Bloggers come in and play an important role in Influencer Marketing.

Q10: What do you find to be the most gratifying aspect of blogging? 
A10: Serving people with quality content. Nothing can be more gratifying than this.

Q11: Who has been your inspiration?
A11: Definitely my friend and brother Prateek Thakker, who is also a blogger. He is the one who pushed me to blog and made me fall in love with it. He has been a wonderful guide in every aspect of my life.

Q12: Engaging in influencer marketing is fruitful but most of the bloggers feel there are some characteristic problems while engaging with brands. How is your experience of engaging with brands and problems, if any?
A12: I have been associated with many brands in the past and had a wonderful experience. I understand where the gap is between a brand and bloggers - expectation from each other. I have seen brands who have no idea what they want from a blogger, lacks clear expectations but just wants them on board which later results in conflict. Same goes with bloggers, have clear expectations and communicate well.

Q13: Please let us know 1 to 2 features of Blogmint that you simply love.
A13: 1) The way it seamlessly bridges brands and bloggers/influencers.
2) The Email support is very fast and effective.
3) The process of managing the work orders, article submission and approval is simple and efficient.

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