Thursday, 17 November 2016

INFLUENCER INTERVIEW: ABHISHEK MUDGAL


Q1: In which all influencer marketing campaigns have you participated on Blogmint?
  • Blogging
  • Twitter
  •  
Q2: What is your primary category?
  • Food
  • Sports
  • Photography 

Q3: For the people who don't know about you, Can you tell us a little about yourself and your blog?
I am a Digital marketing professional who has heavily been involved in sports and as a reward, I have worked for Indian cricketers like Yuvraj Singh, Unmukt Chand, Manan Vohra. I am also a Zomato certified food blogger with Zomato verified profile and amongst top 100 bloggers in India. I also write about Travel and sports covering multiple events in different areas of the field.

Q4: Every website has a story behind it. What was yours? What was the motivation behind starting this Blog?
I had few friends who were heavily involved in blogging, I used to see their pictures partying in fancy hotels, traveling around the world, attending events and meeting celebrities. This is when, I thought of starting my own blog, being a crazy foodie I always wanted to review top notch dishes of various restaurants and it's when I started my food blog accompanied by Sports and Technology.

Q5: Do you ever get stuck when writing a blog? What do you do then?

If I ever get stuck while writing a blog and I feel I am out of content. I just relax take a sip of coffee and get back onto it! Writing is a skill the calmer you be the better it will be.

Q6: If there was one thing that you feel makes your blog stand out, what would that be?
Content!

Q7: If you had to give three advice to newbie bloggers, what would that be?
Blogging is an art you have to choose wisely what you write and how you write.

Q8: Do you promote your blog? What promotional techniques work best for you and why?
I generally promote it by sharing on social profiles, Blogmint and merging the SEO Keywords to make sure it reaches to the relevant audience.

Q9: And Influencer Marketing what it holds for bloggers?
Money, Money, Money!

Q10: What do you find to be the most gratifying aspect of blogging?
The most gratifying would be the feeling of being appreciated by readers, getting their feedback and also their queries which they believe I can give solutions too.

Q11: Who has been your inspiration?
Fellow Bloggers.

Q12: Engaging in influencer marketing is fruitful but most of the bloggers feel there are some characteristic problems while engaging with brands. How is your experience of engaging with brands and problems, if any?
If there is a tug of war between what you want to convey and what a brand wants, then it is better to let go of such campaigns.

Q13: Please let us know 1 to 2 features of Blogmint that you simply love.
The interface for campaigns and the sweetness of the people who we interact with from Blogmint.

Monday, 7 November 2016

Six Reasons To Invest In Influencer Marketing



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Are you facing difficulties in spreading your message to your target audience?
Well you can reach them out using right set of influencers. As they have already got attention of their followers so it can help you in gaining attention of your prospects or customers using influencers. Influencers have huge followers on their social media pages and blogs sharing similar interests.

Smart brands like Skoda, Myntra, Toyota, Vogue, Axis Bank etc. are investing in it. Skoda, Myntra, Toyota, Axis Bank etc. are investing in it.

We have listed down 6 reasons which will make you realize why you should also invest in influencer marketing.
1. Influencers - The New Content Creators
Influencers are the content creator who create different content formats on media channels. To engage their good number of followers they do produce content which suits their interest as well their audiences.

Brands can benefit from influencers in multiple ways as influencers can create content, builds engagement, cultivates brand affinity and drives traffic.

2. Reach out to right audience 
Influencers have audiences with whom you want to connect with. They can act as mediator between brand and audience, helping brands in promoting its message using their concept and story in front of their audiences.

A fashion bloggers can help a fashion brand in increasing their brand awareness, similarly a tech blogger is a best fit for any technology brand.

3. Direct selling Is Dead 
Prospects generally lose interest in any company that is trying to sell them. Before making any purchase, they are more interested in reading the reviews on internet or having a look at the YouTube video showing detailed review including features.

Influencers have credibility and reliability. Prospects listen to what influencers have to say and take their advice, brands can utilize this power of influencers while promoting any new product.

4. Traditional Marketing Channels Are Dying
Last 2 years trend shows that “influencer marketing” is rising over “print advertising” and “display advertising”. People are looking towards social influencers to guide their purchasing decisions instead of spending time over traditional marketing efforts. Brands that embrace these influencers are set for long-term success.

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5. Influencers Can Help Increase Conversion Rates 
Influencer marketing mixed with other channels can help in increasing your conversion rates. Brands can increase the awareness using right influencers and support this activity by other paid channels. 

Chances of buying a product increases when a person sees a product endorsed on all mediums to which he is accessible to.

6. Influencers Add Authenticity 
Influencers have conversations with the audiences about things that genuinely interest both of them. Brand can tap into that conversation through a credible influencer who can put this brand subtly in front of his followers. This way brands can reach out to more number of people.

Thursday, 3 November 2016

BlogmintCHAT- A Twitter Chat About Food Blogging

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Blogmint -Asia's leading automated platform that connects brands and influencers hosted another #BlogmintCHAT on 25th-October-2016 with "Sudipto De",  a famous food blogger. Main aim of this #BlogmintChat was to help influencers to gain insights into Food Blogging. Blogmint is passionate about enabling Influencers to monetize their content and take Blogging as serious and full time profession. Blogmint helps brands identify and engage targeted influencers to create powerful social and video content. A Twitter chat is a public twitter conversation around one unique hashtag. Hashtag allows you to follow the discussion and participate in it.

Twitter chats are a great way to discover best practices, establish relationships with other brands and have contact with influencers. 

Twitter chats generate tons of conversation, and build deep connections between the people partaking and brands who host. If you’ve spent any amount of time on Twitter, you know that there are a lot of conversations happening at any one time, and it can sometimes seem like a jumbled mess.  But when we add a hashtag like #BlogmintCHAT to our tweets, then it becomes much easier for us to track and keep up with the conversation that’s happening!

This #BlogmintCHAT went on for a couple of hours, and was an instant hit! 

Our Conclusion On the Branding Effect of Twitter Chats:

We believe that participation in twitter chats present a unique opportunity to increase engagement with our following or our targeted twitter community. As an influencer marketing company it’s extremely important for us to stay on the cutting edge of what’s happening in our industry, as well as the industries  that of our targeted client groups. Twitter chats present an invaluable opportunity for intellectual exchanges and an opportunity to test our ideas.

Our monthly #BlogmintCHAT provide a forum to both follow and participate in a question-and-answer session on Twitter.

Watch full #BlogmintCHAT here:

 



We’d love to hear from you!

Post your response below, or respond to us on Facebook or Twitter using Hashtag #BlogmintCHAT

Mark Your Calendars!

Our next Twitter chat will take place soon this month.