Tuesday, 27 September 2016

INFLUENCER INTERVIEW: SIDNEY LILAC

BLOGMINT.COM


Q1: In which all influencer marketing campaigns have you participated on Blogmint?
A1:
  • Blogging
  • Instagram
Q2: What is your primary category?

A2:
  • Fashion
  • Travel
  • Lifestyle
Q3:For the people who don't know about you, Can you tell us a little about yourself and your blog?
A3: Every day is a fashion show to me and the world is my runway.

Q4: Every website has a story behind it. What was yours? What was the motivation behind starting this Blog?
A4: At first, it was just for fun posting some memorable pictures. And apparently, many people love what I share. I also get to know many new friends who share the same interest. So, I started to post more fashion related pictures, like outfit of the day. I hope that I can inspire people on how to be themselves and express it through their fashion.

Q5: Do you ever get stuck when writing a blog? What do you do then?
A5: Yes, whenever I ran out of idea, I just went explore new places.

Q6: If there was one thing that you feel makes your blog stand out, what would that be?
A6: Me, myself and my style ;)

Q7: If you had to give three advice to newbie bloggers, what would that be?
A7: Just be yourself, you don't need to follow what other people do. You can write anything that interests you and you have passion for. Because it is your personal space. Other people with the same interest as you will find you and you will make new awesome friends.

Q8: Do you promote your blog? What promotional techniques work best for you and why?
A8: I promote my blog by making new friends and connections.

Q9: And Influencer Marketing what it holds for bloggers?
A9: I won't force my readers, who have become my new friends now, to buy a certain brand just because I get paid for promoting it. But because my readers can see it themselves through me, how good or bad the products are, then it will justify the brand itself.

Q10: What do you find to be the most gratifying aspect of blogging?
A10: I love blogging because it's my personal space, I can express myself and my own style through my blog.

Q11: Who has been your inspiration?
A11: Coco Chanel

Q12: Engaging in influencer marketing is fruitful but most of the bloggers feel there are some characteristic problems while engaging with brands. How is your experience of engaging with brands and problems, if any?
A12: Brands usually expect me to say good things about their products, but I will just share my honest thoughts whether it's good or bad. So far, I got no problem with that and my readers love honesty.

Q13: Please let us know 1 to 2 features of Blogmint that you simply love.
A13: I love the fashion bloggers featured in Blogmint. They are simply inspiring and awesome!

Instagram: @sidneylilac

Thursday, 15 September 2016

INFLUENCER INTERVIEW: TARUN WADHWANI


Q1: In which all influencer marketing campaigns have you participated on Blogmint?
A1:
  • Blogging
  • Twitter
  • Facebook
  • Instagram
  • Youtube
  • Other
Q2: What is your primary category?
A2:
  • Fashion
  • Travel
  • Lifestyle
  • Food
  • Health
  • Sports
  • Technology
  • Photography
Q3: For the people who don't know about you, Can you tell us a little about yourself and your blog?
A3: Hello, Friends, my name is Tarun Wadhwani. I am loyal and professional for my work. I âm an IT Graduate but also a Social Media Influencer. After getting into Blogging, I got to know myself and how I can express really towards the world. Yes, that's what makes me.
My blog is for every common people out there just to spread the views and opinions on various brands and products around the world. I love to share about every category that's the most.

If you want to know me more personally you are always welcome - https://about.me/tarunwadhwani

Blog Link: http://bit.ly/2d03C1i

Q4: Every website has a story behind it. What was yours? What was the motivation behind starting this Blog?
A4: Firstly, I will be thankful to all my viewers and the one who always been beside me for this growth.
So, I âm a very active person to know about the world from every side of my eye. I love the way how technology is growing and making our life wonderful. So I thought why shouldn't I express my views to all other people/

The thing that motivated me the most to start blogging was knowing the unlimited things around the world and to express my opinion for it.

Q5: Do you ever get stuck when writing a blog? What do you do then?
A5: Yes, I do. Writing a blog needs perfection for people to make sure that they really understand the point that we want to express. When I get stuck I usually take a break, relax my mind, read another article, take some time and later get some innovative ideas in mind and just put my words into it and the blog gets ready.

Q6: If there was one thing that you feel makes your blog stand out, what would that be?
A6: You will find Simplicity and have Trust, As I will surely share the best principles.

Q7: If you had to give three advice to newbie bloggers, what would that be?
A7: Just I would say be honest and be alert for what you write because each point should have a proper meaning that makes your viewers happy and they should get back to you again.

Q8: Do you promote your blog? What promotional techniques work best for you and why?
A8: Yes, I know the digital world and has been an influencer too. I know how to promote the things easily through social platforms and the community groups of bloggers.

Q9: And Influencer Marketing what it holds for bloggers?
A9: The main motive is to seek the trust through my blog.

Q10: What do you find to be the most gratifying aspect of blogging?
A10: It's Like a Passion to me to Know More and Review More...

Q11: Who has been your inspiration?
A11: What made me inspire the most was getting the innovative ideas out and showing your skills to everyone. So basically I get inspire from people and myself too.

Q12: Engaging in influencer marketing is fruitful but most of the bloggers feel there are some characteristic problems while engaging with brands. How is your experience of engaging with brands and problems, if any?
A12: Yes, there was a lot of issues by brand from details to payment. They were never on time nor they discuss properly or pay on time. Somehow the things were running, then we came across BLOGMINT the first biggest platform that has the management in the best right way and we get engaged with brands easily and get the payments on time. We are getting better network connections now.

Q13: Please let us know 1 to 2 features of Blogmint that you simply love.
A13: 
  • Flexibility to work as per your choice and to participate in campaigns anytime.
  • Easily accessible website and proper engagement with brands.

Wednesday, 7 September 2016

Real FAQs of Influencer Marketing

Influencer marketing is a growing trend and a tactic that you should consider adding to your marketing mix. Given that influencer marketing is now the hottest new trend in the marketing space currently, all top brands are using this method to reach their potential audience.

         

Marketing via ‘influencers’ used to mean professional sports persons pitching expensive shoes or actors selling cosmetics. Today, thanks to social media to a very large extent, some of the most successful influencers are practically businesses themselves, with large followings and engaged users.

Keeping this in mind, we have put together a list of frequently asked questions about influencer marketing-                        

1. What is Influencer Marketing- How does it work?


It is a strong word of mouth marketing strategy. For a brand, a digital influencer is someone who could help increase the business of the brand and spread an organic word of mouth in the influencers circle in exchange for monetary benefits or free products/services.

A brand collaborates with an influencer on social media or via their blog to promote a product or service on a specific online channel.

The strategy involves content creation & amplification across various social media channels including-
  • Twitter
  • Instagram
  • Facebook
  • YouTube
  • Linkedin
  • Pinterest
  • Blogs


2. Why Should I Use Influencer Marketing?


Influencer marketing works for three reasons:
  •  Relies on trust: It takes advantage (in a good way) of the trust influencers have earned from their    constituency.
  • Penetrates a niche: Influencer marketing relies not on breadth but depth regarding numbers — a  heuristic that says it’s better to penetrate deeply into a niche market rather than shallowly across a  broad market.
  • It’s Targetable and Trackable: Decisions without data are shots in the dark at best. For decades,  the advertising industry was limited to shooting in the dark, having only access to traditional   strategies that yielded murky information about audience reach, sales funnel influence, and branding   impact.
It can be cost effective too without requiring a huge investment of resources.

3. In what scenario’s can I use influencer marketing?


Influencer marketing can be used by varied brands in multiple ways. For example, a startup or a new product/service launch can be enabled via influencer marketing – e.g. Le Eco phone launch. An existing brand can leverage it to promote a new product line or category – e.g. Honda launched its new car through influencers. Influencers are a great way to amplify an existing social media or integrated campaign – e.g. we are currently running a campaign for Shoppers Stop to amplify their shopping sale.

Here is a list of top influencer campaigns that blogmint recently executed:

                                              

                             


4. Why is Influencer Marketing Popular?
There used to be a time when brands turned to big celebrities for product endorsements. Influencer marketing is the digital version of that, except celebrities in this case are social media peers or bloggers with significant following and reach.

Many a times before purchasing a particular product, a consumer turns to his/her peer for an opinion on the product. The brand collaborates with Influencers because the influencers have the power to influence the decision-making of their following.

You can have a look at our Digital Marketing Industry Report which showcases that 87% of marketing and communications professionals will use Influencer Engagement in 2016.
                        


5. How do I identify the right influencer for my brand?


Influencers are broadly divided into 4 categories –
  • Key/Celebrity Influencers: Include celebrities, industry thought leaders and leading bloggers
  • Social Influencers: Individuals with significant online influence like social media celebrities
  • Peer Influencers: Individuals closest to the consumer circle like – family, friends, colleagues
  • Bloggers
Influencers typically focus on a particular area like food, parenting, fitness, fashion, e-commerce or technology. Influencer marketing platforms like Blogmint have huge database of influencers across all genre. Relevant influencers are usually shortlisted based on the brand, its business, target audience, geography and the marketing objective. 
e.g. - A new restaurant looking for launch would engage food bloggers who can help cover their brand on blogs and social media channels.                        

6. How are Influencers shortlisted?

Our platform shortlists based on the following metrics:
  • MOZ Domain Authority- It reflects the popularity of the blog. It represents the importance of the web page on the internet. A good MoZ rank is between 25-39.
  • Quality of content – The quality of the content is very crucial. The right quality of content can inspire the audience to take the right action.
  • Unique visitors to the Blog – In addition to the page views and traffic that a bloggers draws to his website, Unique visitors help spread the brands story to the target audience. Size and quality of followers is an important metric to consider while shortlisting.
  • Relevance to the brand – It is very important to pick relevant blogger for the relevant campaign. The relevant blogger helps pushing the brand message to his target audience.
  • Previous work – This gives you a sense of the blogger's work. Previous performance data like – social media engagement, likes on their blogs, shares help you narrow your choice. 

7. What is the ROI I can expect through influencer marketing?

This is the most often asked question by brands. Influencer marketing helps in brand building, loyalty, social media engagement and in the mid to long term even helps in growing sales and revenue.
In the short term, brands should not expect a large spike in the transactions due to Influencer marketing but can expect authentic word of mouth with their target audience. Apart from creating amazing content, influencer marketing helps in driving traffic to the website/app, social media engagement- shares, likes, links to the article, total impressions, higher ranking through quality backlinks (SEO), growth in organic traffic and eventually sales/leads

8. Are the Influencers Paid ?

Nothing is free in this world. Influencers are compensated for the campaigns in either monetary terms or free samples/service/products depending on the business and campaign. 

We hope we have motivated you to launch your campaign and get influencers to cover your brand!


You can download our report on influencer marketing outlook 2016 here:


                                           

Friday, 2 September 2016

Event: NASSCOM MarTech Confluence 2016

NASSCOM’s 2nd annual MarTech Confluence with the theme ‘Marketing Technology: The Innovation that drives ROI’ held on 1st Sep’16 at Hyatt Mumbai. This confluence witnessed huge participation by marketers who are also marketing technologists, creative technologist, data scientist, digital strategist and digital marketers.

Blogmint partnered as blogging partner for this event with Nasscom. We sent 2 social influencers to cover this event on their social platforms and blog.
                            
Key themes of the event are given below mentioned and they were covered in 12 sessions:

1. Consumer Hyper-adoption And Digital Disruption
2. Marketing in a post-digital world
3. Moving From 1:1 to 1: Moment Marketing
4. How to Build Your Marketing Technology Roadmap
5. Innovating at scale with MarTech

The confluence gave a platform for CMOs and CIOs to share the stage, exchange ideas and collaborate. Speakers at the event covered topics like "how traditional approaches to marketing won’t work in today’s mobile-driven economy, how new data sources and interactions will factor into customer experiences and personalization". Martech Confluence had 30+ vibrant speakers, considered among the best in their industry.

nasscom martech confluence speakers

Response to our readers:

To build an audience and a presence, your social media strategy should focus on three broad categories:
  • Content 
  • Engagement 
  • Rewards
If you want people to follow and share what you publish, you need to publish content worth sharing. As you know on-ground event brings you the unique opportunity to interact with industry experts and hence increases the engagement with targeted community.
Event was a resounding success with presence of renowned names from Digital World who shared knowledge regarding important topics raised in the agenda.
                                           

Top Responses from the #NasscomMartech:







                                       



We’d love to hear from you!


Post your response below or you can reach us at facebook and twitter.

Carrying forward we will be doing more Blogging partner activities with events from different fields and bloggers interested can look forward to them.