Tuesday, 15 March 2016

Influencer Marketing For Instagrammers

instagram.com/riya0012

Influencer marketing on Instagram is a valuable asset for your social media activations. Instagram is newer to the social media scene than other well-known and established platforms like Facebook and Twitter, it was launched in October 2010. But Instagram is already gaining massive adoption, particularly among millennials. In fact, 41 percent of Instagram’s 300 million monthly active users are between the ages of 16 to 24, and 20 percent of global Internet users between the ages of 16 to 64 use Instagram. Blogmint is Asia's leading automated platform that connects brands and influencers. Blogmint helps brands identify and engage targeted influencers to create powerful social and video content. Blogmint offers transparent pricing and real time campaign analytics for every piece of content.


Instagram also makes it easy to connect with your audience in the authentic, humanized way that today’s consumers appreciate. By identifying key influencers who are already in-tune with the audience you’re trying to reach, your brand is shared with your target audience in meaningful, genuine ways. Finally, the nature of Instagram provides a foundation for high levels of engagement. Instagram is built on an infrastructure of hashtags, tagging other users, liking, and commenting that facilitates the ongoing connectivity and interaction that brands are vying for. Beyond reaching massive numbers of users, Instagram is just now being tapped as a marketing platform, meaning it’s not overly saturated with brands and marketing messages from companies who beat you to the punch. In other words, it’s fairly simple to stand out from the crowd with a well-planned, strategic influencer marketing campaign on Instagram.

The key to successful instagram influencer marketing is the quality and performance of your influencers. The following measurements will help you assess which high-quality digital influencers you should be engaging:

  • Number of comments on influencer photos and videos.
  • Number of likes on influencer photos and videos.
  • Follower interactions:What is the total engagement on the influencer’s posts, including mentions? 
  • Follower count:How many users follow the influencer on Instagram?
  • Engaged followers: How many followers have engaged with the influencer’s Instagram account in the reporting period?
  • Number of comments on brand mentions:How many users comment on the influencer’s brand mentions?

How to Find an Influencer That’s Right for You?

 

 

Search for influencers who have established authority in your niche, who have a voice in line with your brand image, and whose followers consist largely of individuals who match your target buyer persona. This is often called “context.Additionally, search for Instagram influencers who share intriguing, original content–also known as “creators.
Your next step isn’t emailing influencers to ask them to share your content and promote your products, it’s building an authentic relationship with them by following them, commenting on their posts, sharing their updates, reading their blogs, and interacting with them.


How to Engage Instagram Influencers with Your Brand?

  

This is the ideal, but it doesn’t always happen this way. More often, you’ll have to make an effort to get their attention and get them on board. You can do this using a variety of techniques, such as making direct contact and asking for their engagement, including influencers in a list of the best Instagrammers in your niche, asking for a quote or tip for an article or blog post, or by engaging with them through hashtags, tags, and mentions.
 


Conclusion       


Instagram marketing can have a big effect. Social media has lately been becoming a big part of the digital market, as you may have noticed a lot of businesses have links to their Facebook, Twitter, or Google+ page on their websites. Something that can start with a single post on Instagram can transmogrify into blog posts, worldwide press and every other form of social media in between. Ultimately, having a presence in social media platforms can help businesses connect and engage with consumers.

So what are you waiting for? Register on blogmint as an instagrammer now!

Tuesday, 8 March 2016

Live TownHall session with Blogmint Team

Blogmint-Asia's leading automated platform that connects brands and influencers hosted its third #BlogmintTownHall on 4th March, which witnessed participation of over 100 enthusiastic bloggers and influencers. #BlogmintTownHall is a combination of  Live streaming using #Fame and Twitter chat to help influencers to know more about Campaigns, Blogs, Payments & every thing related to Blogmint.  #BlogmintTownHall was aimed at helping bloggers and influencers to clear all their queries related to blogging and social media.It was a one hour live Q-A session with our team to help our influencers to know more about blogging and helping influencers to monetize their content and take blogging as serious and full time profession.



The Third #BlogmintTownHall went on for a couple of hours, and was an instant hit!
Everyone wanted to make it a regular affair, so we decided to host a townhall session after every 15 days. We asked bloggers to ask any queries related to social media and blogging. We combined twitter chat and Live #FAME session to add more spice to our second #BlogmintTownHall. We accept Influencer marketing to be the next big thing in advertising. Do what you love, have fun, try latest products of your favorite brands, and earn big.


Blogmint is Asia's leading automated platform that connects brands and influencers. Blogmint helps brands identify and engage targeted influencers to create powerful social and video content. Blogmint offers transparent pricing and real time campaign analytics for every piece of content. Get hard ROI and measure the impact down to the dollar. With more than 20,000 influencers to engage with, your next influencer marketing campaign is just a click away. Over 70% purchase decisions are influenced by social media advocates. Blogmint enables brands to leverage targeted advocates in the form of influencers, vloggers and micro-influencers. With Blogmint, brands can run influencer outreach campaigns for product launches, affiliate marketing and brand awareness in one click. Do what you love, have fun, try latest products of your favorite brands, and earn big. Blogmint is passionate about enabling Influencers to monetize their content and take Blogging as serious and full time profession. Blogmint endeavors to provide sufficient opportunities to them to make it happen. Our aim is to match right Brands and Influencers and we encourage Influencers to create authentic content as per the needs of their audience. 

The engaging session with Blogmint team covered areas such as-
  •    Tips for Bloggers
  •    Niche for a Blog
  •    Blogging issues
  •    Engagement on Social media
  •    Login issues 
  •    Blog monetization 

Response to our followers:

To build an audience and a presence, your Twitter strategy should focus on three broad categories: Content, Engagement, and Rewards. If you want people to follow and share what you publish, you need to publish content worth sharing. Commenting on relevant news, trending topics, and various other happenings on Twitter injects your voice into an ongoing conversation. Pick conversations that your Twitter followers and  brand would care about, and join in the discussion.We believe that participation in twitter chats present a unique opportunity to increase engagement with our following or our targeted twitter community.

We’d love to hear from you! 

Post your response below, or respond to us on Facebook or Twitter using Hashtag
#BlogmintTownHall

Top Responses from the #BlogmintTownHall:





Mark Your Calendars!

Our next #BlogmintTownHall will take place on last week of March. Stay Tuned!

 



Friday, 4 March 2016

Blogmint Awarded As StartUp Of The Year

Blogmint, an automated influencer marketing platform that connects brand with social influencers, has bagged the award for Marketing Technology-Startup of the Year at the DQ LIVE Business Technology Awards 2016. The DQ Live Season 5, which got concluded in Delhi on 24 February 2016, received an overwhelming response as the top CIOs and business IT leaders huddled in to listen to the thought-provoking sessions by an excellent line of speakers.The award aims to recognise startups that have broken new ground in using technology to add value to the marketing fraternity. Blogmint’s self-serve platform has been seen helping marketers connect with social influencers and integrate influencer marketing as part of their marketing mix.

The Dataquest Business Technology Awards, instituted by Dataquest, India’s premier IT Magazine, recognizes the excellence in the implementation and use of technology for business benefits by Indian companies. Blogmint is Asia's leading automated platform that connects brands and influencers. Blogmint helps brands identify and engage targeted influencers to create powerful social and video content. Blogmint offers transparent pricing and real time campaign analytics for every piece of content. Get hard ROI and measure the impact down to the dollar. With more than 10,000 influencers to engage with, your next influencer marketing campaign is just a click away.
The award aims to recognise startups that have broken new ground in using technology to add value to the marketing fraternity. Blogmint’s self-serve platform has been seen helping marketers connect with social influencers and integrate influencer marketing as part of their marketing mix.
DQ Live Season 5

Event Details

The coming together of technology forces like cloud, mobility, analytics, social, augmented reality, unified communications, digital design, and wireless communications amongst others have redefined the architecture of organizations. This has led to the possibility of new ways of accessing business value and thereby made new business models possible. Together, they point towards the creation of a digital enterprise. IT’s role has gone beyond that of being the information function, technology has led to new ways of creating business value. These trends herald the dawn of the digital enterprise. At the DQ Live Conference, Dataquest awarded enterprises for their IT deployments. Dataquest conferred these awards after an exhaustive exercise by its editors of reviewing more than 355 nominations from Indian organizations belonging to multiple verticals. The awards recognize the innovative use of IT for business functions. The nominations are a manifestation how enterprises are rapidly moving towards cloud and analytics since they want to reduce the time-to-market and become more agile, efficient and productive. Also, there were projects in the emerging and exciting domains such as the Internet of Things.
DQ Live 2016 mainly focused on:
  1. Identifying the right priorities to deploy digital technologies
  2. Use cases of how digital technologies transform business functions
  3. Capabilities and competencies required to transform an organization into a digital enterprise
  4. Defining digital leadership by creating the right vision, governance, engagement models, and IT-business relationships