Friday, 29 January 2016

BlogmintCHAT- A Twitter Chat about Influencer Marketing

  
Blogmint -Asia's leading automated platform that connects brands and influencers hosted its first ever twitter #BlogmintCHAT on 23rd-January-2016 with "Amit Panchal". He is a Social Media Expert and Brand Ambassador of Blogmint. Main aim of this #BlogmintChat was to help influencers to gain insights into influencer marketing. Blogmint is passionate about enabling Influencers to monetize their content and take Blogging as serious and full time profession. Blogmint helps brands identify and engage targeted influencers to create powerful social and video content. A Twitter chat is a public twitter conversation around one unique hashtag. Hashtag allows  you to follow the discussion and participate in it. Twitter chats are a great way to discover best practices, establish relationships with other brands and have contact with influencers.

Twitter chats generate tons of conversation, and build deep connections between the people partaking and brands who host. If you’ve spent any amount of time on Twitter, you know that there are a lot of conversations happening at any one time, and it can sometimes seem like a jumbled mess.  But when we add a hashtag like #BlogmintCHAT to our tweets, then it becomes much easier for us to track and keep up with the conversation that’s happening!

The first #BlogmintCHAT went on for a couple of hours, and was an instant hit! Everyone wanted to make it a regular affair, so we decided to have a #BlogmintCHAT after every 15 days, at the same time. We asked active Twitter chat participants to answer five questions related to "Influencer Marketing". 












And Here’s what we’ve got. Top Responses from the #BlogmintCHAT:














Our Conclusion On the Branding Effect of Twitter Chats:


We believe that participation in twitter chats present a unique opportunity to increase engagement with our following or our targeted twitter community. As an E-commerce services company it’s extremely important for us to stay on the cutting edge of what’s happening in our industry, as well as the industries  that of our targeted client groups. We are also pre-occupied with market leadership and emerging online business trends. Twitter chats present an invaluable opportunity for intellectual exchanges and an opportunity to test my ideas.Participating in twitter chats has enabled our company to accelerate our efforts in online relationship building with potential customers, other industry experts and influencers within our niche, as well as creating other collateral benefits.
Our monthly #BlogmintCHAT provide a forum to both follow and participate in a question-and-answer session on Twitter.

Watch full #BlogmintCHAT here:


We’d love to hear from you!

Post your response below, or respond to us on Facebook or Twitter using Hashtag #BlogmintCHAT

Mark Your Calendars!

Our next Twitter chat will take place on Sunday, 7th Feb IST.

Thursday, 21 January 2016

Influencer Marketing Outlook 2016 - Brand Side

Highlights:

  • 86% of marketers will launch at least one influencer marketing campaign in the next 12 months
  • 9 out of 10 marketers find influencer marketing effective
  • Key Challenges faced by Brands while working with influencers: Finding right influencers,  Tracking influencers activity, Measuring campaign effectiveness.






The report on Influencer Marketing Trends in India - 2016 was released by Blogmint , Asia’s first influencer marketing platform & blogging community that connects social influencers and brands. With digital natives following social influencers (Bloggers, YouTubers, Instagramers and Twitteratis) as closely, if not more, than film and sports celebrities, influencer marketing is all set to grow exponentially in the near future.  It’s a new concept where brands collaborate with social influencers to promote products by co-creating articles, reviews, videos and social posts to top social and mobile first consumers.


According to report 90% of marketers find influencer marketing effective and will integrate influencer marketing as part of their marketing mix in 2016. A lot of people say that engaging influencers in their marketing activities is a must-have, but what are the applications of an Influence Marketing strategy? There are many applications where the influencers can be the goal or can play the role of the message amplifier to reach the target audience. Applications go from content promotion to SEO. Done correctly, content marketing is an excellent way to build a relationship with customers. A well-implemented content strategy establishes trust and authority in the market. research and buying cycle, so that you can take control of what they see, read, think and do.


Traditionally, Facebook has been more popular in India among the masses but the Influencer report suggests the contrary when it comes to the influencer community, twitter emerged  as the most popular social media channel for influencer engagement followed by blogs, Facebook and Instagram.



The study also described the challenges faced by influencers when it comes to promoting the brands. Most of the listed - Finding right influencers,  Tracking influencers activity, Measuring campaign effectiveness followed by budgeting of influencer marketing in the 4th place. One of the biggest problem with many Influencer marketplaces is, you need to wait for days or weeks to get your first Campaign. On Blogmint, you can launch your influencer marketing campaigns in just a few clicks. All you need to do is just explore and participate.



When it comes to promoting their social media presence for brand promotions, Twitter, Facebook, Blogs and Instagram rank right at the top. In Today's era twitter trending campaigns and blogs are the most effective campaigns for influencer marketing, while identifying the right influencers continues to be the key challenge for marketers. Content promotion and product launch are the top use cases for influencer engagement, according to the report.The report also stated that the most important form of content to collaberate with influencers is using twitter trending activities followed by blogs and reviews. Definitely, 2016 is going to be a growth year for influencer marketing in India.




Here's the entire Infograph on Influencer Marketing Outlook 2016 - Brand Side.



Friday, 8 January 2016

Influencer Marketing Outlook 2016 - Influencers Side


Blogmint, India’s first automated influencer marketing platform that connects brands with social influencers has recently come up with an extensive report on “Influencer Marketing Outlook 2016”. To provide insights to brand and influencers from an influencer perspective, blogmint conducted a survey with around 450 marketers.  According to report 86 % of marketers will integrate influencer marketing as part of their marketing mix in 2016. In Today's era twitter trending campaigns and blogs are the most effective campaigns for influencer marketing, while identifying the right influencers continues to be the key challenge for marketers. Content promotion and product launch are the top use cases for influencer engagement, according to the report.


It takes a lot of time and hard work to develop a blog and gain a readership. For most bloggers, this dedication needs to be justified by providing a stable income.  Blog monetization is must for bloggers to show their presence in market. Monetization won’t even come into the picture until you get your basics right. You’d need to market your blog just as you’d market your business. The survey was conducted with  222 people , for the bloggers the report stated that 68% of bloggers are monetizing their blog in someway or other .

For the influencers the Report stated that out of around 67% of total influencers who are engaged in marketing , 68% influencers are monetizing their social presense using reviews, 67% influencers are monetizing their social presence using surveys, 49% influencers are monetizing their social presence using affiliated marketing , 47% influencers are monetizing their social preence using contests, and 44% influencers are monetizing their social presence using  Google adsense .

The report also stated that around 65% percent of the marketers who engaged in influencer marketing in 2015 found it effective and motivating to collaberate with brand .  Further breaking down these numbers, the report claimed that 86% of marketers found influencer marketing effective for brand awareness , 82% of marketers found influencer marketing effective to produce quality content , 81% of marketers found influencer marketing effective to earn money, 70% of marketers found influencer marketing effective to imporve their image in market, and only 54 % of marketers found influencer marketing to receive freebies and stuff.  Also 3 million Facebook posts, 347,000 Tweets, 300,000 videos or pictures on Snapchat and 20 million messages are shared on Whatsapp per minute. With the bombarding of social content, consumers are looking to segregate noise to expert opinions which they can trust," stated the report.The Influencer Marketing Outlook 2016 is based on participation of 427 marketers. The representation was 33 per cent from large enterprises, 38 per cent from medium sized companies and 29 per cent from small and medium busines markets.


Influencer-Marketing-Report

INFLUENCER INTERVIEW : ANKITA (LIFESTYLEPROBLOG.ME)





For the people who don’t know about you, Can you tell us a little about yourself and your blog?

Hi everyone, I am Ankita. In the blogging world, I also go by Anks and blog at Lifestyle of A Professional (http://lifestyleproblog.me). My blog is an extension of my thoughts about corporate life, being a working mother, a makeup enthusiast, an aspiring writer and most of all, about being a woman trying to find her place in this world.

Every website has a story behind it. What was yours? What was the motivation behind starting this Blog?

I started blogging on 30 Nov 2004. So last month, I completed my 11 year blogversary. I was a trainee then and a colleague started his blog and shared a few articles with me. I was hooked! I told myself this was the way to realise my dream of getting my stories out there…  Having been wanted to be a writer forever, my first blog post was a story. I have come a long way since and my blog has evolved into a lifestyle blog now.

Do you ever get stuck when writing a blog? What do you do then?

Oh very often. What I do is that I capture random thoughts as notes and save them as drafts. When I am stuck and looking for inspiration, I head to the drafts and more often than not, a post emerges. If that does not work, I give it a break, recharge myself for a few days and come buzzing back with ideas!

If there was one thing that you feel makes your blog stand out, what would that be?

The fact that I do not have a niche. I attempt fiction, poetry, beauty, social causes, corporate gyan and a bit of techie stuff too (can’t help it, am an engineer after all!!) So my blog has something for everyone…

If you had to give three crazy advice to budding bloggers, what would that be?

One – Just write. Someone somewhere will be more knowledgeable, more eloquent or more popular than you. Do not be bogged down by that. Write your posts and write them regularly. Blogging needs commitment.
Two – Quit. Quit if you want to, but come back! I have quit several times over the last 1 years but looking back now I know they were breaks. I always had new things and new perspectives to bring out when I got back.
Three – Get your own domain. I learnt this late in life and encourage others not to do the same mistake. Get your own domain J

Do you promote your blog? What promotional techniques work best for you and why?
I tweet a lot and all my posts go on twitter. I also post them on facebook and Google plus. I avoid posting each post on multiple fb groups though. Just the relevant ones.

What do you find to be the most gratifying aspect of blogging?

To be able to get my word out there is undoubtedly the best part. A close second is the friends and relationships that get formed. I have met several bloggers now and it is a wonderful energetic community to be a part of!

And Influencer Marketing – what it holds for bloggers?

Influencer marketing is a double edged sword for the bloggers. While it definitely helps the bloggers monetarily, too much of it can hurt a blogger’s credibility. I believe in the responsibility of bloggers informing the readers what are their views and what is the brand given content. It is also important to call a spade, a spade. As an influencer marketer, people will trust me if I tell them my views of the good, the bad and the ugly so that they can make a purchase decision which works for them. For a brand too, this is direct feedback from consumers and can help improve their offering.

Engaging in influencer marketing is fruitful but most of the bloggers feel there are some characteristic problems while engaging with brands. How is your experience of engaging with brands and problems, if any?


My experiences have been fine so far, good even. While I have had no major challenges with a specific brand per say, I feel there is a scope of improvement in the engagement process itself. There needs to be a better and more transparent discussion around expectations, pricing and timeline. For a brand to ask an influencer to post 30 tweets in 3 hours is like spamming my own TL and I am not happy doing that. Expectations like this can be called out right in the beginning and influencers who do not want to do this can choose not to apply to such campaigns.

INFLUENCER INTERVIEW : ARCHANA KAPOOR






-          For the people who don’t know about you, Can you tell us a little about yourself and your blog?

Emotional, travel freak, drama queen, born to express, Mumbaikar by birth and at heart, but now an American; I have lived life on my own terms and swear by my motto – love life and it will love you back!

I am a banker by profession, a trainer by passion and a writer by chance. After being a corporate woman for nearly 16 years, I decided to call it quits and start Drishtique Worldwide - a Human Resource Consulting company and fulfil my long standing aspiration of being an entrepreneur. In 2011 I realized that there was room for self-introspection and reflection and I decided to visit a temple called INSEAD to play student again. The study tours in France and Singapore helped me in managing my entrepreneurial debut.

My stint as a trainer made me travel a lot in India and abroad and that made my passion and resolve for travel even more strong; and one fine day I started writing about it. At first the accounts were on the notes section of Facebook, but after marrying a veteran blogger, there was no way that the world of serious writing and blogging would have been able to elude me. My husband Desh created Drishti himself and that’s when it all began. I became a part of the elite group of Bloggers on January 29, 2015.


-          Every website has a story behind it. What was yours? What was the motivation behind starting this Blog?

Oops! Did I answer this one already?! The motivation behind Drishti was pure expression and the need to tell our stories to the world. I have always said that I see a story in every aspect of life and that is what keeps Drishti going!  

-          Do you ever get stuck when writing a blog? What do you do then?

I kind of answered this question in the previous two answers. No, I never really get stuck when writing because there is a story behind everything that happens in this world, ready to unfold and to be recounted to everyone. Initially when I started writing I thought I would only have travel stories to talk about and soon I discovered the joy of story-telling on just about every topic under the sun. Being a trainer, clear and creative communication has been my forte and that made my writing easier and more simplified.

-          If there was one thing that you feel makes your blog stand out, what would that be?

Creative writing and the power of storytelling! I think that’s why people keep coming back for more. 

-          If you had to give three crazy advices to budding bloggers, what would that be?

Write when you feel the need to, write when you heart says you should and write when there is nothing else in the world that will satiate you.

-          Do you promote your blog? What promotional techniques work best for you and why?

Oh yes, this is one thing I love doing. And I think everyone who loves their writing should, so that they don’t exist in a lonely world.
I almost use most of the Social Media platforms, but I think Facebook and LinkedIn work best for me. I also like sending articles personally to friends and family and anyone else who I think will be interested in reading via Whatsapp and email. This personal sharing surely has brought our audience closer to us.

-          What do you find to be the most gratifying aspect of blogging?

When my audience responds to my writing, it makes me feel like a queen and that high keeps me going at full speed. When people start writing to me asking me if everything is okay because they haven’t read me for quite some time, I feel on top of the world. Like recently, I was out of circuit for a month and I received so many messages asking me why I had stopped writing. The love showered by the fraternity and our readers is extremely gratifying and nothing equals that.    


-          And Influencer Marketing – what it holds for bloggers?

I think Influencer Marketing is one of the best things that have happened in the realm of Blogging. Platforms like Blogmint that bring Brands and Bloggers together under the same roof need to be applauded for the excellent work done.
I fee exhilarated at the sheer power of bloggers and how much they can influence consumers, consumer behavior, sales and marketing. I think of it as a quantum leap! 

-          Engaging in influencer marketing is fruitful but most of the bloggers feel there are some characteristic problems while engaging with brands. How is your experience of engaging with brands and problems, if any?

Expectation mismatch is a big problem in engaging bloggers with brands. I have seen that bloggers are pretty much an abused community when it comes to working with Brands. A lot of Brands and people out there are looking for free lunches and that needs to be stopped. Bloggers need to be respected for their work and the value that they bring to the table.

If I ever feel pushed by a Brand or a collaborator, I prefer to leave that discussion and the project. Luckily for me I haven’t really faced many such situations, but whenever I do I have my answers ready.