To connect with target audience brands are always looking for bloggers who can help them in establishing a connection with the audience thus gaining brand awareness, back links and quality visitors.
Just a writing a post of 400 words with a back link doesn’t justify your efforts as a blogger involved in a blogging campaign. Being a blogger you should always measure your work on monthly, weekly or even on daily basis. Your analytic numbers that will tell you whether you are doing a good job or a terrible job, numbers will show you what you should do to have better results.
And these numbers should be analysed looking through a filter of metrics. Metrics that will help you not only looking at some numbers but also determine where you want to get with your blogging goals.
We have listed down 5 metrics you should look after you published a blog post:
- Social Media Shares
After publishing a blog post you should look at how many visits this post has got. How much traffic you gained from that blog post. Always remember that your website also needs traffic to get known by others and you also need to integrate Google Analytics on your blog to see these numbers.
You can’t have a good content marketing strategy if you don’t invest in quality and you can’t get good traffic on your website, if you don’t invest in quantity.
So, visits on your blog post can be a metrics for brand to measure your worth.
2. Engagements (Likes, Shares, Comments etc)
The next metrics we recommend you to measure is “engagement”.
Here comes the human part of your content marketing. Because here you need to get not only personal but also to try to understand what intents your visitors have when they engage.
If people are commenting on your blog it means that you are doing a good job because you had their attention.
As a content marketer you need to know the power of links. You should know which keyword needs to be hyperlinked and to which website you should be giving back link, this activity falls under SEO. You can participate on blogging and social communities and there you can share your blog post link. In return you will be getting some amount of traffic by generating a quality back link for your blog.
You need to have a proper balance between writing for Google and writing for humans. It’s better for write a quality portion or humans because they are the one who are adding value to your blog as an audience.
4. Social Media Shares
If you want to get more shares on social media you need to look at your followers today and take them into consideration. Who are they? Why they are following you? What type of content they engage more?
Work out a proper social media strategy for your blog. Write quality content and use catchy heading which can hold reader’s attention. Be a part of relevant community where you can post about your latest blog post.
Remember having more than 30,000 followers on Twitter or Instagram doesn’t make any sense till the time you have good number of likes, re-tweets or re-post/re-shares on your social post.
Brands loves to engage influencers who are producing engaging content on social media so along with blog post they would also like to see how many social shares you have received.
Work in sync with the brand’s objective. Understand the campaign clearly that in return brand is expecting what from your blog post. Are they looking to gain brand awareness, engagement, traffic or leads?
These 5 blogging metrics you can use to measure your blogging goals and your success with your blog post. It’s easy to write a blog post, but it’s kind of difficult to measure with the right metrics and to see what success did you have with it.