Wednesday, 14 December 2016

Twitter Chat With Nandita Iyer - Top Food Blogger ( @SaffronTrail )

Twitter chat is a conversation between a group of people on Twitter. People tweet and answer using a specific hashtag. This helps to keep the conversation organized and easy to follow.

Blogmint -Asia's leading automated platform that connects brands and influencers hosted another #BlogmintCHAT on 13th-Dec-2016 with "Nandita Iyer", a famous food blogger. Main aim of this #BlogmintChat was to help influencers to gain insights into Social Media & Food Blogging. Hashtag allows you to follow the discussion and participate in it. A Twitter chat is a public Twitter conversation around one unique hashtag.

Twitter chats are a great way to discover best practices, establish relationships with other brands and have contact with influencers.

Twitter chats generate tons of conversation, and build deep connections between the people partaking and brands who host. If you’ve spent any amount of time on Twitter, you know that there are a lot of conversations happening at any one time, and it can sometimes seem like a jumbled mess. But when we add a hashtag like #BlogmintCHAT to our tweets, then it becomes much easier for us to track and keep up with the conversation that’s happening!

This #BlogmintCHAT went on for a couple of hours, and was a trending topic on twitter for around 3 hours.

Our Conclusion On the Branding Effect of Twitter Chats:

We believe that participation in twitter chats present a unique opportunity to increase engagement with our following or our targeted twitter community. As an influencer marketing company it’s extremely important for us to stay on the cutting edge of what’s happening in our industry, as well as the industries that of our targeted client groups. Twitter chats present an invaluable opportunity for intellectual exchanges and an opportunity to test our ideas.

Our monthly #BlogmintCHAT provide a forum to both follow and participate in a question-and-answer session on Twitter.

Top Responses From #BlogmintCHAT

Watch full #BlogmintCHAT here:

Friday, 2 December 2016

Five Metrics to Measure the Success of Your Blog

You call yourself a blogger just because you have a blog or you are actually justifying the term “blogger”. Being a blogger you are supposed to update creative content on your blog, share blog post with your audience and interact with them on regular basis. Just having huge number of followers and with ‘0’ interaction doesn’t justify you as a blogger. Blogger is a person who holds the value of influencing their readers by writing their views/opinion on blog.
To connect with target audience brands are always looking for bloggers who can help them in establishing a connection with the audience thus gaining brand awareness, back links and quality visitors.
Just a writing a post of 400 words with a back link doesn’t justify your efforts as a blogger involved in a blogging campaign. Being a blogger you should always measure your work on monthly, weekly or even on daily basis. Your analytic numbers that will tell you whether you are doing a good job or a terrible job, numbers will show you what you should do to have better results.
And these numbers should be analysed looking through a filter of metrics. Metrics that will help you not only looking at some numbers but also determine where you want to get with your blogging goals.
We have listed down 5 metrics you should look after you published a blog post:
  • Visits
  • Engagements
  • Links
  • Social Media Shares
  • Conversions

1. Visits

After publishing a blog post you should look at how many visits this post has got. How much traffic you gained from that blog post. Always remember that your website also needs traffic to get known by others and you also need to integrate Google Analytics on your blog to see these numbers.
You can’t have a good content marketing strategy if you don’t invest in quality and you can’t get good traffic on your website, if you don’t invest in quantity.
So, visits on your blog post can be a metrics for brand to measure your worth.

2. Engagements (Likes, Shares, Comments etc)

The next metrics we recommend you to measure is “engagement”.
Here comes the human part of your content marketing. Because here you need to get not only personal but also to try to understand what intents your visitors have when they engage.
If people are commenting on your blog it means that you are doing a good job because you had their attention.

3. Links

As a content marketer you need to know the power of links. You should know which keyword needs to be hyperlinked and to which website you should be giving back link, this activity falls under SEO. You can participate on blogging and social communities and there you can share your blog post link. In return you will be getting some amount of traffic by generating a quality back link for your blog.
You need to have a proper balance between writing for Google and writing for humans. It’s better for write a quality portion or humans because they are the one who are adding value to your blog as an audience.

4. Social Media Shares

If you want to get more shares on social media you need to look at your followers today and take them into consideration. Who are they? Why they are following you? What type of content they engage more?
Work out a proper social media strategy for your blog. Write quality content and use catchy heading which can hold reader’s attention. Be a part of relevant community where you can post about your latest blog post.
Remember having more than 30,000 followers on Twitter or Instagram doesn’t make any sense till the time you have good number of likes, re-tweets or re-post/re-shares on your social post.
Brands loves to engage influencers who are producing engaging content on social media so along with blog post they would also like to see how many social shares you have received.

5. Conversions

Work in sync with the brand’s objective. Understand the campaign clearly that in return brand is expecting what from your blog post. Are they looking to gain brand awareness, engagement, traffic or leads?


These 5 blogging metrics you can use to measure your blogging goals and your success with your blog post. It’s easy to write a blog post, but it’s kind of difficult to measure with the right metrics and to see what success did you have with it.

Thursday, 1 December 2016


Q1: In which all influencer marketing campaigns have you participated on Blogmint?
  • Blogging
  • Twitter
  • Facebook
  • Instagram
  • Youtube

Q2: What is your primary category?
  • Lifestyle

Q3: For the people who don't know about you, Can you tell us a little about yourself and your blog?
I came into Social Media Marketing in 2012 & I have seen it taking leaps & bounds ever since. I write almost all the topics under the Sun on my

Q4: Every website has a story behind it. What was yours? What was the motivation behind starting this Blog?
It all started with a contest in 2011 by US Consulate & since my blog post had won the 2nd prize among all the participants from South India, it motivated me to continue blogging.

Q5: Do you ever get stuck when writing a blog? What do you do then?

I don't. I have a starting trouble but once I start writing, there is no looking back :)

Q6: If there was one thing that you feel makes your blog stand out, what would that be?
I write on topics that interests variety of audience rather than a selective segment.

Q7: If you had to give three advice to newbie bloggers, what would that be?
  • Stick to Content.
  • Ensure you are right dramatically.
  • Do not look at earning from the very first blog post. 

Q8: Do you promote your blog? What promotional techniques work best for you and why?
I do promote my blog.  All I do is to blog regularly - almost 1 post a day & share it on my Social Media Channels.

Q9: And Influencer Marketing what it holds for bloggers?
Many.  The potential is virtually unlimited.  All you need to know is how & where to find these and execute it.

Q10: What do you find to be the most gratifying aspect of blogging?
I blog what I love/like & I get paid for it.

Q11: Who has been your inspiration?
My mother -  as always.

Q12: Engaging in influencer marketing is fruitful but most of the bloggers feel there are some characteristic problems while engaging with brands. How is your experience of engaging with brands and problems, if any?
I never had a y trouble engaging with brands because I agree to blog only when I like the brand.  Otherwise, I politely refuse it.

Q13: Please let us know 1 to 2 features of Blogmint that you simply love.
Plenty of opportunities & quick disbursal of payments :)

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