Wednesday, 5 October 2016

INFLUENCER MARKETING — Are we on to something truly groundbreaking?

Influencer marketing is a valuable asset for your social media activation. From last few years, market demand for influencer marketing has exploded. Once you have your idea, it’s time to find your influencers.

Not sure where to start? Look up relevant industry hashtags on Instagram or Twitter and follow up with people who seem to have a big presence in your space.

If you already have an influencer or partner in mind, try connecting through:
  • LinkedIn
  • Twitter
  • Instagram
  • Facebook and
  • Personal websites

Blogmint is Asia's leading automated platform that connects brands and influencers. Blogmint helps brands identify and engage targeted influencers to create powerful social and video content. Blogmint offers transparent pricing and real time campaign analytics for every piece of content.

Yet any good decision-maker should be skeptical of the hype. Let the data speak for itself through these influencer marketing facts.

Influencer Marketing Reads:

1. How to Research the Right Influencers for Your Marketing Campaign

The key to successful influencer marketing is the quality and performance of your influencers. The following measurements will help you assess which high-quality digital influencers you should be engaging:
  • Number of comments on influencer's photos and videos.
  • Number of likes on influencer's photos and videos.
  • Follower interactions and engagement: What is the total engagement on the influencer’s posts, including mentions? 
  • Follower count:How many users follow the influencer on Social Media?

2. 90% of marketers find influencer marketing effective and will integrate influencer marketing as part of their marketing mix.

A lot of people say that engaging influencers in their marketing activities is a must-have, but what are the applications of an Influence Marketing strategy? There are many applications where the influencers can be the goal or can play the role of a message amplifier to reach the target audience. Applications go from content promotion to SEO. Done correctly, content marketing is an excellent way to build a relationship with customers. A well-implemented content strategy establishes trust and authority in the market research and buying cycle, so that you can take control of what they see, read, think and do.

As the adage goes, a person talking about their experience with your brand is 10 times more valuable than talking about your brand.

3. Twitter emerged as the most popular social media channel for influencer engagement
Traditionally, Facebook has been more popular in India among the masses but the Influencer report suggests the contrary when it comes to the influencer community, Twitter emerged as the most popular social media channel for influencer engagement followed by blogs, Facebook and Instagram.

4. Tracking influencer's activity

It is necessary to measure the impact and ROI of your influencer marketing campaign. One of the biggest problem with many Influencer marketplaces is, you need to wait for days or weeks to get analytics of your campaign. On Blogmint, you can launch your influencer marketing campaigns in just a few clicks and get campaign analytics on your dashboard. All you need to do is just explore and participate.

5. Twitter trending campaigns and blogs are the most effective campaigns for influencer marketing

When it comes to promoting brand presence on social media  Twitter, Facebook, Blogs and Instagram rank right at the top. But Twitter trending campaigns and blogs are the most effective campaigns for influencer marketing as Twitter trending provides good visibility for a hashtag among Twitter users and blogging campaign generates quality backlinks and traffic for your website.
Definitely, a growth year for influencer marketing in India.

The marketing world is quickly waking up to the potential of influencer marketing. As Google Trends shows, the interest for the channel has grown exponentially since last year.

As the space matures over the next couple of years, the brands and agencies that invest in streamlining their influencer marketing are going to reap the greatest profits. This presents an opportunity for marketers that make influencer marketing a priority and establish a well-oiled system before the the market adjusts.

We hope we have motivated you to launch your campaign and get influencers to cover your brand!

No comments:

Post a Comment