NASSCOM’s 2nd annual MarTech Confluence with the theme ‘Marketing Technology: The Innovation that drives ROI’ held on 1st Sep’16 at Hyatt Mumbai. This confluence witnessed huge participation by marketers who are also marketing technologists, creative technologist, data scientist, digital strategist and digital marketers.
Blogmint partnered as blogging partner for this event with Nasscom. We sent 2 social influencers to cover this event on their social platforms and blog.
Key themes of the event are given below mentioned and they were covered in 12 sessions:
1. Consumer Hyper-adoption And Digital Disruption
2. Marketing in a post-digital world
3. Moving From 1:1 to 1: Moment Marketing
4. How to Build Your Marketing Technology Roadmap
5. Innovating at scale with MarTech
The confluence gave a platform for CMOs and CIOs to share the stage, exchange ideas and collaborate. Speakers at the event covered topics like "how traditional approaches to marketing won’t work in today’s mobile-driven economy, how new data sources and interactions will factor into customer experiences and personalization". Martech Confluence had 30+ vibrant speakers, considered among the best in their industry.
To build an audience and a presence, your social media strategy should focus on three broad categories:
If you want people to follow and share what you publish, you need to publish content worth sharing. As you know on-ground event brings you the unique opportunity to interact with industry experts and hence increases the engagement with targeted community.
Event was a resounding success with presence of renowned names from Digital World who shared knowledge regarding important topics raised in the agenda.
Top Responses from the #NasscomMartech:
— Burhanuddin (@azizampan) September 1, 2016
Brands need to engage with audiences. The content can not be robotic in nature. Customize and grow."— Nasscom Events (@NasscomEvents) September 1, 2016
— Riya Suri (@rvirgo9) September 1, 2016
— Smitha Hemmigae (@smithahs) September 1, 2016
We’d love to hear from you!
Carrying forward we will be doing more Blogging partner activities with events from different fields and bloggers interested can look forward to them.
Event website: http://www.nasscom.in/martech/