Social Influencers are the one who have huge following on
their social media accounts and carry power of influencing others within their
social sphere. If you look at the term “Social Influencer” on
Google Trends then you will notice that interest around this topic
has picked up an exponential growth since the mid of 2015.
With the rise of social media platforms like Instagram and
Twitter, companies all over the world finally gave into the fact that commerce
had switched from its traditional places on radio and TV into digital world.
Who is A Social Influencer?
Someone with thousands of followers on social media, working
in their categories, or are truly knowledgeable and authentic having the
potential to introduce your brand, increase brand awareness or influence buying
decision of their audience can be called as social influencer.
Why Is Content Marketing Important?
Content marketing represents the gap between what brands
produce and what consumers actually want. An influencer generates word of mouth
marketing for your product far more effectively than conventional advertising.
The best part of influencer marketing is that your brand
promotion does not appear like a normal advertisement. The people who are going
to promote your brand are adept at engaging audiences with their content. Your
brand and its features are made to reach their followers in a more convincing
manner which grants you assured back-links.
"Marketing is telling the world you're a rock
star. Content Marketing is showing the world you are one."
How Brands Are Choosing Influencers Over Celebrities?
Many brands like LeEco, Amazon, Shoppersstop, Vogue,
Craftsvilla, etc have involved social influencers in reaching out to their
target audience. Each social influencer comes with built-in analytics that are
far more precise than the results that one might receive from a celebrity
Using an automated influencer marketing platform like Blogmint, brands can see number of followers of
an influencer, no. of views generated on a content piece created by influencer
and also their reach. They have better transparency instead of relying on the
word of a celebrity’s agent.
With all of the above in mind, more businesses than ever are
moving into the world of social influencers and away from traditional celebrity
The best part about this movement is that social influencers
are within the budget of even the smallest startup, meaning that a new company
has the same leverage that an international brand has to compete.
Currently influencer marketing is so cost-effective
that marketers can try it out with different influencers, gather
analytics, and become more sophisticated buyers. There has never been a better
time to get started.
So, Register on blogmint.com and
leverage the power of social influencers!