Wednesday, 24 August 2016

Rise Of Social Influencers In Content Marketing




Social Influencers are the one who have huge following on their social media accounts and carry power of influencing others within their social sphere. If you look at the term  “Social Influencer” on Google Trends then you will notice that  interest around this topic has picked up an exponential growth since the  mid of 2015.  

With the rise of social media platforms like Instagram and Twitter, companies all over the world finally gave into the fact that commerce had switched from its traditional places on radio and TV into digital world.

Who is A Social Influencer?

Someone with thousands of followers on social media, working in their categories, or are truly knowledgeable and authentic having the potential to introduce your brand, increase brand awareness or influence buying decision of their audience can be called as social influencer.

Why Is Content Marketing Important?

Content marketing represents the gap between what brands produce and what consumers actually want. An influencer generates word of mouth marketing for your product far more effectively than conventional advertising.

The best part of influencer marketing is that your brand promotion does not appear like a normal advertisement. The people who are going to promote your brand are adept at engaging audiences with their content. Your brand and its features are made to reach their followers in a more convincing manner which grants you assured back-links.

 "Marketing is telling the world you're a rock star. Content Marketing is showing the world you are one."

How Brands Are Choosing Influencers Over Celebrities?

Many brands like LeEco, Amazon, Shoppersstop, Vogue, Craftsvilla, etc have involved social influencers in reaching out to their target audience. Each social influencer comes with built-in analytics that are far more precise than the results that one might receive from a celebrity endorsement.

Using an automated influencer marketing platform like Blogmint, brands can see number of followers of an influencer, no. of views generated on a content piece created by influencer and also their reach. They have better transparency instead of relying on the word of a celebrity’s agent.
With all of the above in mind, more businesses than ever are moving into the world of social influencers and away from traditional celebrity endorsements. 

The best part about this movement is that social influencers are within the budget of even the smallest startup, meaning that a new company has the same leverage that an international brand has to compete. 




Currently influencer marketing is so cost-effective that marketers can try it out with different influencers, gather analytics, and become more sophisticated buyers. There has never been a better time to get started.


So, Register on blogmint.com and leverage the power of social influencers!

1 comment:

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