1. Can you tell our readers about yourself and your blog? And how did you first get into blogging?
Hello Readers, myself Ankit Chugh from Delhi and I run a blog named Review Center India. I’ve been into blogging niche for 9 years now, and I shifted to full-time blogging a year back after realizing the real potential of blogging. My blogging journey started from my 2nd job where I hardly used to get any work. But I had the knowledge the share but was not having any platform for doing so.
So, I started a free blog at www.blogger.com in 2007 and created an engineering blog as I wanted to share what I learned. It started getting a good response, so after a year I shifted to a custom domain. That engineering blog is still operational, but I hardly work on it now.
My main blog i.e. Review Center India, I started that on 2012, after losing a big blogging contest. Upon losing, I realized, either you go big or go home. That’s when I started to create a blog which may help and impact buying decision of people, and I started writing product reviews of appliances which have never been reviewed before. I started reviewing many home appliances, and the result was tremendous. Since then I expanded my portfolio to gadgets too and things are going well since then.
2. Who has impacted you most in blogging and how?
Failures in life and professions have impacted me most. I do get influenced by some people as well, but I’ll prefer not to take the name of any of them.
3. How do you motivate yourself to keep the blog up and running?
Competition keeps me motivated. All are growing at a good pace in blogging, and if you do not keep up with the pace, you’ll end up losing the race. Along with staying motivated, one needs to upgrade too with time. If there are 100 blogs, there are 100 ideas, and everyone should try to serve the content on those in a different manner.
Rise with an idea, which is unique from others, and you’ll get a good response for it. Just believe in yourself and what you do.
4. What is the biggest difference in your life post-blogging?
Life has been way smoother now than before. But nothing should be taken-for-granted. That mistake I already did when I used to do a job. Hence, I never take blogging for granted. If you call yourself a blogger or an influencer, work on increasing your reach and prepare a statistics.
Be creative, stay original and success will come to you.
5. A lot of people think that blogging is an easy way to make money online. Do you have some tips for those people who are interested in making money from the blog or doing brand tips for those people who are interested in making money from the blog or doing brand
Blogging was once an easy way to earn money when you didn’t have any competition at all. Nowadays, daily 100s of blogs born and 100s of them die. Blogging is not all about making money, it’s more than that. A blog represents your own opinion for which you’re responsible. A blog is not a newspaper, where you may keep publishing news and call yourself a blogger. A blog is where you publish an opinion about anything, whether it’s a product, current affairs or anything which you came across. If you really want something good out of this interview, then take this
Publish original content daily/weekly, and if you’re a new blogger, don’t publish content which is being covered by all. Do some homework on topics you want to write on and publish unique content on it. Original content is that powerful that even just 50 posts can give you the handsome amount, or even 1000 non-unique post might pay you none.
If blogging is not your cup of tea, and you have a good social reach, then you should shift to influencer marketing. A blogger can do influencer marketing and blogging both, but if that is not applicable to you, working for brands via a marketplace like Blogmint, can be very beneficial for you. But Blogmint can you help you only if you help yourself i.e. work on your social reach, be creative and serve your social following with something new daily.
6. How important is the role of influencers in brand promotions? How is your experience of engaging with brands and problems, if any?
Influencers nowadays play key roles in brand promotions, and if you think, that influencer marketing is nothing or dying, then you didn’t have realized the potential of it yet. I have done many campaigns with Blogmint, with some digital agencies and even directly with brands. The biggest benefit you get to working with a big marketplace like Blogmint is you get payments on time, and with others, I always had to wait for 15-30 days or more. Plus, Blogmint is the biggest marketplace, which brands are aware of now. You just cannot approach every brand, but brands now do approach Blogmint for various kind of campaign.
7. Do you promote your blog? What promotional techniques work best for you and why?
I do promote my social page posts occasionally to increase the reach of them. Especially when it’s of any campaign, I do run Facebook ads for increasing reach of the article and drive more traffic to my site. This way, I give a better ROI to the brand for whom I am doing a campaign. Facebook ads are the best and cheapest way to promote. Plus I also engage in guest posting and share blog posts written by me on all my social, personal and professional channels. Try to diversify your reach, like my articles are also published on ACE Dialogue magazine (by CEAMA) which gives me a targeted exposure and brands recognize me quickly.