Blogmint partnered with exchange4media to bring the e4m Pitch Top 50 Brands, an annual property of Pitch, from the exchange4media group with an objective to unveil the top 5 brands in 10 categories each with an aim to reveal the best approaches with respect to idea and innovation, consumer connect, communication impact, execution and results. The host for the evening was energetic beauty Suparnaa Chadda who kept the audience engaged through out the process. Blogmint partnered as a associate partner for the event and efficiently passed on the live inputs from the event to the outside world.
Salient Features of this year's "Top 50 Brands" event were :
- Leadership Talks
- Panel Discussions
- Workshops
- Awards
- Fireside Chats
- Entertainment
Research Methodology Followed:
To make sure that the credibility of the list is unmatched, Pitch has made the entire selection process go through a 3 tier process.
Stage 1 – This involved primary & extensive secondary research to cull out and shortlist the top 30 brands in each defined ranking category using the explicit metrics designed for each ranking category for stage 1.
Stage 2 – This involved primary & secondary research to cull out and shortlist the top 10 brands in each defined ranking category using the explicit metrics designed for each ranking category for stage 2.
Stage 3 – A panel of jury members comprising of brand consultants, marketing experts and social commentators, judged the shortlisted entries on various parameters including –
- Idea and Innovation,
- Consumer Connect,
- Communication Impact,
- Execution and Results.
Response to our readers:
To build an audience and a presence, your social media strategy should focus on three broad categories: Content, Engagement, and Rewards. If you want people to follow and share what you publish, you need to publish content worth sharing. As you know, the event brings you the unique opportunity to interact with industry expert. We believe that participation in on ground events present a unique opportunity to increase engagement with targeted community. Event was a resounding success with presence of renowned names from Digital World who shared knowledge regarding important topics raised in the agenda.
Top Responses from the #Top50Brands:
Live from pitch #top50brands. Panel discussion on Content Marketing. Interesting insights from the industry experts. pic.twitter.com/plHTO18ibT— Blogmint (@theblogmint) July 22, 2016
#contentmarketing is enabling us to make people #brand advocates. Live from #top50brands. pic.twitter.com/fxdR2m6K0A— Blogmint (@theblogmint) July 22, 2016
Theme of the event for #top50brands is 'The power of content marketing'.— Rahul Kasana (@RahulKasanaTech) July 22, 2016
Panel discussion on Content Marketing is on. Interesting insights from the industry experts. #top50brands pic.twitter.com/GEIdrjKaVz— Riya Suri (@rvirgo9) July 22, 2016
Salik khan from @theblogmint presenting award to @HeroMotoCorp under "Bottom of the Pyramid" category. #Top50Awards pic.twitter.com/ZeareOWu18— Blogmint (@theblogmint) July 22, 2016
Few Bloggers were shortlisted and were asked to submit their interest for the "Top 50 Brands" event and were shortlisted based on their interests towards business events. You can read their Blog about the event at:Winners of #top50brands announced, check the list here https://t.co/WayghkPsjm @simplysup @e4mevents @theblogmint— Rahul Kasana (@RahulKasanaTech) July 24, 2016
Rahul Kasana-http://www.techsiddhi.com/2016/07/E4MPitchTop50Awards.html
We’d love to hear from you!
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Carrying forward we will be doing more Blogging partner activities with events from different fields and bloggers interested can look forward to them.
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