Friday, 5 August 2016

Influencer Marketing For Twitteratis

Twitter is an extremely powerful platform, but like everything in marketing, it’s all about targeting the right people. Twitterati is defined as the active group of users of the site Twitter with large amounts of followers and daily involvement. An example of twitterati are the people who respond immediately on Twitter to a news item. Every market you work in has a demographic of customer you want to reach. When you’re at square one, without any established following or audience, it means there is a lot of work to do to get your business where it needs to be in order to compete in the market place. Finding the right influencers and building relationships is hugely important for your brand. It will help you reach a wider audience, target ideal customers, and create more trust between you and your social following. Social media marketing when done right can lead to more customers, more traffic and more conversions. The idea of social media marketing is fresh thing today. The social media resources include blogs, video sharing websites, and community websites such as Facebook, Twitter, YouTube, Instagram and Flickr and many more. 

Blogmint is Asia's leading automated platform that connects brands and influencers. Blogmint helps brands identify and engage targeted influencers to create powerful social and video content. Blogmint offers transparent pricing and real time campaign analytics for every piece of content. Get hard ROI and measure the impact down to the dollar. With more than 35,000 influencers to engage with, your next influencer marketing campaign is just a click away. 


“To work with influencers requires engagement and creativity from you. Once you find your influencers, you will need a plan to engage them.” –Evy Wilkins

Steps to Engage Influencers on Twitter:

  • Partner Up to Widen Your Reach

  • Communicate Your “Ask”

  • Make “Digital Eye Contact”

  • Continue the Conversation

  • Follow Up to Close the Loop 

  • Build Relationships Before You Need Them 

     

Social media is the most efficient way to build relationships with influencers and the most innovative one which is why not many business utilize this marketing tactic. Influencer Marketing focuses on key individuals (influencers) and their ability to influence mass followers. Influencer marketing involves marketing products and services to those who have a sway over the things other people buy. This market influence typically stems from an individual's expertise, popularity, or reputation. Marketing to an audience of influencers is similar to word of mouth marketing, but it doesn’t rely strictly on explicit recommendation. 

Twitteratis have become important influencers because they are seen as authentic and have loyal followings. When a blogger recommends a product it seems more trustworthy than traditional advertising. By using influencers, companies can avoid much of the cynicism and skepticism that is directed at straight forward marketing messages.

This form of marketing is unique because it appeals to the needs of the influencer rather than the customer. Companies must give influencers respect and form open and organic relationships for the influencer to endorse a product. This might include giving the influencer access to a soon-to-be released product, or inviting the influencer to visit the company in person.

Why Influencer Marketing on Twitter?


  • Search Engine Optimization (SEO) – Search engines like Google factor social media influence into page ranks.
  • Return on Investment (ROI) – On average every $1 spent on influencer marketing yields $6.50 back.
  • Trust – 90% of consumers trust peer recommendations whilst 33% trust advert.
  • Popularity – 35% of social media professionals say they have a mature influencer relationship program. An additional 51% are planning to develop one according to emarketer.

  


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