.nstagram is newer to the social media scene than other well-known and established platforms like Facebook and Twitter, it was launched in October 2010. But Instagram is already gaining massive adoption, particularly among millennials. In fact, 41 percent of Instagram’s 300 million monthly active users are between the ages of 16 to 24, and 20 percent of global Internet users between the ages of 16 to 64 use Instagram. Blogmint is Asia's leading automated platform that connects brands and influencers. Blogmint helps brands identify and engage targeted influencers to create powerful social and video content. Blogmint offers transparent pricing and real time campaign analytics for every piece of content
Instagram also makes it easy to connect with your audience in the authentic, humanized way that today’s consumers appreciate. By identifying key influencers who are already in-tune with the audience you’re trying to reach, your brand is shared with your target audience in meaningful, genuine ways. Finally, the nature of Instagram provides a foundation for high levels of engagement. Instagram is built on an infrastructure of hashtags, tagging other users, liking, and commenting that facilitates the ongoing connectivity and interaction that brands are vying for. Beyond reaching massive numbers of users, Instagram is just now being tapped as a marketing platform, meaning it’s not overly saturated with brands and marketing messages from companies who beat you to the punch. In other words, it’s fairly simple to stand out from the crowd with a well-planned, strategic influencer marketing campaign on Instagram.
The key to successful instagram influencer marketing is the quality and performance of your influencers. The following measurements will help you assess which high-quality digital influencers you should be engaging:
- Number of comments on influencer photos and videos.
- Number of likes on influencer photos and videos.
- Follower interactions:What is the total engagement on the influencer’s posts, including mentions?
- Follower count:How many users follow the influencer on Instagram?
- Engaged followers: How many followers have engaged with the influencer’s Instagram account in the reporting period?
- Number of comments on brand mentions:How many users comment on the influencer’s brand mentions?
How to Find an Influencer That’s Right for You?
Search for influencers who have established authority in your niche, who have a voice in line with your brand image, and whose followers consist largely of individuals who match your target buyer persona. This is often called “context.Additionally, search for Instagram influencers who share intriguing, original content–also known as “creators.
Your next step isn’t emailing influencers to ask them to share your content and promote your products, it’s building an authentic relationship with them by following them, commenting on their posts, sharing their updates, reading their blogs, and interacting with them.
How to Engage Instagram Influencers with Your Brand?
This is the ideal, but it doesn’t always happen this way. More often, you’ll have to make an effort to get their attention and get them on board. You can do this using a variety of techniques, such as making direct contact and asking for their engagement, including influencers in a list of the best Instagrammers in your niche, asking for a quote or tip for an article or blog post, or by engaging with them through hashtags, tags, and mentions.
Instagram marketing can have a big effect. Social media has lately been becoming a big part of the digital market, as you may have noticed a lot of businesses have links to their Facebook, Twitter, or Google+ page on their websites. Something that can start with a single post on Instagram can transmogrify into blog posts, worldwide press and every other form of social media in between. Ultimately, having a presence in social media platforms can help businesses connect and engage with consumers.
So what are you waiting for? Register on blogmint as an instagrammer now!