Friday, 8 January 2016

INFLUENCER INTERVIEW : ARCHANA KAPOOR






-          For the people who don’t know about you, Can you tell us a little about yourself and your blog?

Emotional, travel freak, drama queen, born to express, Mumbaikar by birth and at heart, but now an American; I have lived life on my own terms and swear by my motto – love life and it will love you back!

I am a banker by profession, a trainer by passion and a writer by chance. After being a corporate woman for nearly 16 years, I decided to call it quits and start Drishtique Worldwide - a Human Resource Consulting company and fulfil my long standing aspiration of being an entrepreneur. In 2011 I realized that there was room for self-introspection and reflection and I decided to visit a temple called INSEAD to play student again. The study tours in France and Singapore helped me in managing my entrepreneurial debut.

My stint as a trainer made me travel a lot in India and abroad and that made my passion and resolve for travel even more strong; and one fine day I started writing about it. At first the accounts were on the notes section of Facebook, but after marrying a veteran blogger, there was no way that the world of serious writing and blogging would have been able to elude me. My husband Desh created Drishti himself and that’s when it all began. I became a part of the elite group of Bloggers on January 29, 2015.


-          Every website has a story behind it. What was yours? What was the motivation behind starting this Blog?

Oops! Did I answer this one already?! The motivation behind Drishti was pure expression and the need to tell our stories to the world. I have always said that I see a story in every aspect of life and that is what keeps Drishti going!  

-          Do you ever get stuck when writing a blog? What do you do then?

I kind of answered this question in the previous two answers. No, I never really get stuck when writing because there is a story behind everything that happens in this world, ready to unfold and to be recounted to everyone. Initially when I started writing I thought I would only have travel stories to talk about and soon I discovered the joy of story-telling on just about every topic under the sun. Being a trainer, clear and creative communication has been my forte and that made my writing easier and more simplified.

-          If there was one thing that you feel makes your blog stand out, what would that be?

Creative writing and the power of storytelling! I think that’s why people keep coming back for more. 

-          If you had to give three crazy advices to budding bloggers, what would that be?

Write when you feel the need to, write when you heart says you should and write when there is nothing else in the world that will satiate you.

-          Do you promote your blog? What promotional techniques work best for you and why?

Oh yes, this is one thing I love doing. And I think everyone who loves their writing should, so that they don’t exist in a lonely world.
I almost use most of the Social Media platforms, but I think Facebook and LinkedIn work best for me. I also like sending articles personally to friends and family and anyone else who I think will be interested in reading via Whatsapp and email. This personal sharing surely has brought our audience closer to us.

-          What do you find to be the most gratifying aspect of blogging?

When my audience responds to my writing, it makes me feel like a queen and that high keeps me going at full speed. When people start writing to me asking me if everything is okay because they haven’t read me for quite some time, I feel on top of the world. Like recently, I was out of circuit for a month and I received so many messages asking me why I had stopped writing. The love showered by the fraternity and our readers is extremely gratifying and nothing equals that.    


-          And Influencer Marketing – what it holds for bloggers?

I think Influencer Marketing is one of the best things that have happened in the realm of Blogging. Platforms like Blogmint that bring Brands and Bloggers together under the same roof need to be applauded for the excellent work done.
I fee exhilarated at the sheer power of bloggers and how much they can influence consumers, consumer behavior, sales and marketing. I think of it as a quantum leap! 

-          Engaging in influencer marketing is fruitful but most of the bloggers feel there are some characteristic problems while engaging with brands. How is your experience of engaging with brands and problems, if any?

Expectation mismatch is a big problem in engaging bloggers with brands. I have seen that bloggers are pretty much an abused community when it comes to working with Brands. A lot of Brands and people out there are looking for free lunches and that needs to be stopped. Bloggers need to be respected for their work and the value that they bring to the table.

If I ever feel pushed by a Brand or a collaborator, I prefer to leave that discussion and the project. Luckily for me I haven’t really faced many such situations, but whenever I do I have my answers ready.  

5 comments:

  1. Thank you for the feature Blogmint :-)

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  2. Tts great to know so much of Archana. She is a powerhouse of energy transformed into creative skills. Nice interview showing her acumen as an insightful writer as well as a good human being. :)

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  3. An insightful interview, Archana. Creative people must be respected for who they are! Love it:)

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  4. Very good and inspiring interview.
    Good work Archana, keep it up :)

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  5. I am a regular visitor and a fan of Drishti.co. This interview is another value addition. Thanks Archana Ma'am and Desh Kapoor Sir, for making drishti such a beautiful place....

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