Thursday, 21 January 2016

Influencer Marketing Outlook 2016 - Brand Side


  • 86% of marketers will launch at least one influencer marketing campaign in the next 12 months
  • 9 out of 10 marketers find influencer marketing effective
  • Key Challenges faced by Brands while working with influencers: Finding right influencers,  Tracking influencers activity, Measuring campaign effectiveness.

The report on Influencer Marketing Trends in India - 2016 was released by Blogmint , Asia’s first influencer marketing platform & blogging community that connects social influencers and brands. With digital natives following social influencers (Bloggers, YouTubers, Instagramers and Twitteratis) as closely, if not more, than film and sports celebrities, influencer marketing is all set to grow exponentially in the near future.  It’s a new concept where brands collaborate with social influencers to promote products by co-creating articles, reviews, videos and social posts to top social and mobile first consumers.

According to report 90% of marketers find influencer marketing effective and will integrate influencer marketing as part of their marketing mix in 2016. A lot of people say that engaging influencers in their marketing activities is a must-have, but what are the applications of an Influence Marketing strategy? There are many applications where the influencers can be the goal or can play the role of the message amplifier to reach the target audience. Applications go from content promotion to SEO. Done correctly, content marketing is an excellent way to build a relationship with customers. A well-implemented content strategy establishes trust and authority in the market. research and buying cycle, so that you can take control of what they see, read, think and do.

Traditionally, Facebook has been more popular in India among the masses but the Influencer report suggests the contrary when it comes to the influencer community, twitter emerged  as the most popular social media channel for influencer engagement followed by blogs, Facebook and Instagram.

The study also described the challenges faced by influencers when it comes to promoting the brands. Most of the listed - Finding right influencers,  Tracking influencers activity, Measuring campaign effectiveness followed by budgeting of influencer marketing in the 4th place. One of the biggest problem with many Influencer marketplaces is, you need to wait for days or weeks to get your first Campaign. On Blogmint, you can launch your influencer marketing campaigns in just a few clicks. All you need to do is just explore and participate.

When it comes to promoting their social media presence for brand promotions, Twitter, Facebook, Blogs and Instagram rank right at the top. In Today's era twitter trending campaigns and blogs are the most effective campaigns for influencer marketing, while identifying the right influencers continues to be the key challenge for marketers. Content promotion and product launch are the top use cases for influencer engagement, according to the report.The report also stated that the most important form of content to collaberate with influencers is using twitter trending activities followed by blogs and reviews. Definitely, 2016 is going to be a growth year for influencer marketing in India.

Here's the entire Infograph on Influencer Marketing Outlook 2016 - Brand Side.

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