Wednesday, 29 July 2015

HANGOUT WITH HONDA


Blogmint is the fastest growing platform in India for connecting brands and bloggers. Blogmint helps brand identify and engage targeted influencers to create powerful social and video content.  This event was conducted by Blogmint as a platform for the collaboration of bloggers with Honda.


“Hangout with Honda” was a pre-launch event held on 4th July 2015 organized by Honda and co-organized by Blogmint, where bloggers from all over India attended the event. The event was organized for promoting the launch of the new Honda Jazz on 8th July 2015. The blogger community was involved in an experiential blogging event.

This event was a test drive kind of event where the bloggers were given a chance to drive the Honda Jazz on the tracks of The Buddha International Circuit. It was a privilege for the bloggers to drive on the biggest and the only race track in India.

All the blogger were invited at the Radisson Blu Hotel in Greater Noida where Blogmint interacted with the bloggers. After their registration and a short lunch break, the bloggers headed to the Buddha International Circuit for the main event.

At the circuit, there was an introduction to the event where the CEO of Honda, Mr. Katsushi Inoue gave a speech on their firm and their newly launched car. The rest of the event was hosted by VJ Yudi. He conducted a twitter quiz and a soccer pool game with the bloggers and gave away goodies to the winners.

The bloggers were later informed with some Do's and Don’ts while driving on the tracks. They were also shown the control room from where the whole track was monitored. This was all done to ensure discipline amongst the bloggers while on the race track.

The safety of the bloggers was made certain by providing them with helmets whether they sat on the front seats or the back seats. Mobiles were not allowed since it could become a distraction for the driver while driving on the race track.


The bloggers were finally given the golden chance of driving on an official 5.5 km race track for Formula 1 racing. After the event, there was a lunch organized for the bloggers which concluded the whole event.






INFLUENCER INTERVIEW : ANSHITA (PETITEPEEVE.COM | VANITYNOAPOLOGIES.COM)



For the people who don’t know about you, Can you tell us a little about yourself and your blog?
I have a degree in Economics and Business. I have been blogging from 5 years and have 2 blogs: Vanity No Apologies and Petite Peeve which are my beauty and fashion portals respectively.

Every website has a story behind it. What was yours? What was the motivation behind starting this Blog?
It was in fact lack of motivation in my daily life that I turned to the world of beauty blogging. It was just a weekend thing then. Slowly I started enjoying it more than I thought I would and now I post 2-3 times a day!

Do you ever get stuck when writing a blog? What do you do then?
Ahh the writers block. I go watch an episode of FRIENDS to lighten the work load and life gets sorted!

If there was one thing that you feel makes your blog stand out, what would that be?
The fact that its one of the oldest beauty and fashion blogs out there before the blogging community started developing. It dates back to 2010. Some even call me a "senior blogger" although it sounds too old for a 24yr old!

If you had to give three crazy advice to budding bloggers, what would that be?
Never copy anybody, its a small world after all. If you are inspired then give out the credits.
Always be loyal to your readers. Never get the commercial side of it take over the sole reason you started blogging i.e to connect with your readers.
Branding. With a million blogs out there you need to package and present your blog in your own unique way.

Do you promote your blog? What promotional techniques work best for you and why?
On the social media only right now.

What do you find to be the most gratifying aspect of blogging?
The mails and messages. When girls as old as 30years tell you how reading your blog relaxes them after a day's hard work.

And Influencer Marketing – what it holds for bloggers?
Its time bloggers go out with these marketing techniques and use them effectively.

Engaging in influencer marketing is fruitful but most of the bloggers feel there are some characteristic problems while engaging with brands. How is your experience of engaging with brands and problems, if any?
Well in India brands still have a lot to learn on how to work with bloggers. And the same goes for the bloggers. There is a gap in understanding which can only be filled by proper training and understating of the social media and how bloggers influence it. Some brands look at bloggers as a free form of marketing while others look our posts as a paid press release. Which drives me nuts most of the time!

INFLUENCER INTERVIEW : ANUJ (BLOGTOBOLLYWOOD.COM)




Blogtobollywood aka b2b is a brainchild of Umesh and Anuj, where the focus is to provide latest information of Bollywood to their readers. They have a very small team and follow a very open culture in terms of ideas and contribution. None of them work full time on b2b yet make sure that they bring bollywood to their readers without fail. Here they share some keen insights into Blogging, business and everything Influencer Marketing :

For the people who don’t know about you, Can you tell us a little about yourself and your blog?
Well, I am an engineer turned into web entrepreneur, with interest in digital marketing, social media marketing, 
Blogtobollywood is a Bollywood website, that tries to bring out quality Bollywood content to the right audience, helping the industry and audience.

Every website has a story behind it. What was yours? What was the motivation behind starting this Blog?
Umesh, my co-founder, had a keen interest in Bollywood media, his crazy affection, and accurate box office predictions impressed me. I had a more general interest in making a good web presence. So we united and started blog to Bollywood. 
Things have changed during the last 2.5 years, but the 'filmy' motivation is yet the same.

Do you ever get stuck when writing a blog? What do you do then?
The bad thing about getting struck is we try to pressurize ourself, this kills the creativity. I try to loosen up on the pressure by taking a break, watching movies, or just chill out with friends.

If there was one thing that you feel makes your blog stand out, what would that be?
The accurate predictions for Bollywood movies. The accuracy has been spot on and our forte.

If you had to give three crazy advice to budding bloggers, what would that be?
Be creative
Have Confidence in your work
Invest Time


Do you promote your blog? What promotional techniques work best for you and why?
Social media is the easiest way to promote things. No we generally don't promote ourself, but once in a while we tend to look at social media for promotional needs as our audience is present there :) 

What do you find to be the most gratifying aspect of blogging?
The most gratifying aspect is the pleasure of sharing.


And Influencer Marketing – what it holds for bloggers?
People look up to bloggers for a familiar face and sense of trust in their opinion. And Influence is all about how much people believe in you. I think, this is what blogging has for marketing as an area. Bloggers can influence there audience into perspective customers.
It takes skill, it gives money but remember never compromise on your integrity. 

Engaging in influencer marketing is fruitful but most of the bloggers feel there are some characteristic problems while engaging with brands. How is your experience of engaging with brands and problems, if any?

The most common scenario which happens is when a blogger has a different audience to offer than what can be the prospective customer for the brand. It can be a lag on blogger's understanding for his audience, a brands' inappropriate targeting, or just money burn by an agency in between. The result is either blogger hampers his image or brand does not get what it needs.


Our experience with Bollywood brands has been good so far, though, at some times, the brands don't understand what it takes to execute. But this is why they seek us :)