Probably the fact that I keep it real. I’m not your standard skinny fashion blogger with a massive budget for designer clothes. I have a body type that a lot of women share, so they visit the blog because like to see what could look good on them, or styles that they could experiment with and pull off. And my clothing isn’t madly expensive either. I shop a lot at Hill Road, Colaba and Primark and H&M like the rest of my readers, so the relatability element never really goes away. Also, they know how strict I am about my blog integrity and that I’d never sell out and promote a brand I don’t genuinely believe in or would wear myself, just they’re paying me.