For the people who don’t know about you, Can you tell us a little about yourself and your blog?
I have been blogging for almost five years now. I started when beauty blogging was a very new concept in India. Incidentally, I think, I am also the first beauty blogger from Kolkata (at least, as far as my knowledge goes.)
Every website has a story behind it. What was yours? What was the motivation behind starting this Blog?
Living with my kind of skin was a pain in my teenage years and I was constantly searching for something which would help. Until, at one point, I realized that I have tried a lot of products and had a lot of opinion. On seeing the emerging beauty blogosphere, I thought of adding my two cents to it and it was well received. The journey started and still continues.
Do you ever get stuck when writing a blog? What do you do then?
Oh, A lot of times! Blogging for me is not really a source of living and hence, not a compulsion either; I am associated with a world remote from this world of beauty and fashion. When I am stuck, I simply stop for the time being until I feel like writing again.
If there was one thing that you feel makes your blog stand out, what would that be?
I would say, there is not ‘one’, but a ‘few’ reasons which make my blog work.
Honesty and integrity. I owe everything to my readers for the recognition I have and the interactions do make my days sunnier. So, if one wants honest opinion and honest views, my blog would be a good place.
The other reason is that, when it comes to featuring products, I would not really ask to buy the most expensive products in the market. I would rather try to provide options and alternatives to meet every pocket.
If you had to give three crazy advice to budding bloggers, what would that be?
These days most of the bloggers are very well-informed about the technicalities which I myself lack and I really look up to them. Still, if I have to, the only advice I have is that honesty goes well with readers.
Do you promote your blog? What promotional techniques work best for you and why?
Not much. But I am more active on Facebook. I choose Facebook more because I cannot be spending my entire day on all social networking sites. Besides, I love interacting with my readers or friends as I would call them. It is just the way it is, for no particular reason as well.
What do you find to be the most gratifying aspect of blogging?
The interaction with the readers and fellow bloggers. In five years, I am blessed to have made friends with people I never thought would influence the ’ non-blogger’ self’. They would stand by me as I would to them.
The readers/friends I interact with regularly, take off the load of the day.
Above all, having my own blog and having carved a niche for myself has given me a space where I can live by my own rules and can express my opinion freely.
And Influencer Marketing – what it holds for bloggers?
Bloggers, I feel are the actual factors because they are mostly real people influencing at one-on-one level. I would rely on the opinion of a blogger I follow than on any ad campaign. In case, I want, I would rather read ten blogs and makeup my mind before making a purchase.
Engaging in influencer marketing is fruitful but most of the bloggers feel there are some characteristic problems while engaging with brands. How is your experience of engaging with brands and problems, if any?
Most of the brands in India realize the influence bloggers hold. Yet, bloggers still remain the most exploited party. Brands would, in a way, compel to promote without sufficiently rewarding the bloggers. Beauty bloggers are here featuring products. Naturally, they would want/require more products. Most of the times, features are got in exchange of samples only, that too, in miserly quantity, not to mention the zero monetary rewards. The brands cares very little for the efforts a good blogger puts in each post, starting from shooting, editing, writing, posting, optimizing and promoting on social networking platforms. They need the bloggers, yet have very little respect for their labour.
This has to change. We also have bills to pay!