Blogmint recently partnered with ASUS for its phone launch and invited bloggers to attend the Asus Zenfestival 2015 held at JLN Stadium. Asus launched three new models for its flagship Zenphones - Selfie, Delux & Laser. It was a glamorous ceremony with VJ Cyrus Sahukar hosting the event in his characteristic humorous style and the Sonakshi Sinha as the star attraction of the event.
Bloggers were given a dedicated line for registration with a goodie bag to add on to it. After registration bloggers were greeted with Bollywood celebrity lookalikes and there were attractions like cut out for getting an image clicked inside the premises.
As the event started there was an enthralling performance by acrobat drummers who were suspended through ropes. Not only being suspended they were also having drums full of LED to give an aura to their performance.
After this Johney Shih, CEO Asus launched the three new phones one by one and describing features simultaneously for all the phones. They also held a small interactive session with audiences to show how the newly launched phones are better than all by performing the regular features of phone and showing the result there and then.
For Zenfone Selfie the launch team was accompanied by none other than Bollywood selfie queen, Sonakshi Sinha. After her interactive session with audeince it was time for ZENNY to come and interact with the bloggers.
Event was a resounding success with around 2 million impressions for #ZenFestival over twitter and multiple social sharing across the mediums. For the duration of the event #ZenFestival was top trend over twitter thanks to Blogmint's influencers.