Monday, 29 June 2015


For the people who don’t know about you, Can you tell us a little about yourself and your blog?
My Name is Aarthi. I am the author of the famous food blog Yummy Tummy ( My Husband Name is Satheesh, he is my motivator, he is my ultimate food critic, he supports me a lot, We both work together on the recipes, he motivates me to try new recipe. On his free time he works with me on my website and helps in creating videos and stuffs like that. I have a cute little one, called Maha she is now 1.5 years old. She fills most of my time and keeps me busy all through the day. I have finished Maths in WCC college, Nagercoil. As soon as I finished my college I got a job in a Research based company. I worked as a research analyst for 3 years, but my love for food and cooking kept on increasing, so I took a brave move and quit my job to continue my passion for cooking and blogging. I started a small baking business where I started to make and sell cakes, cookies and stuffs like that. Now blogging is my full time job.
Every website has a story behind it. What was yours? What was the motivation behind starting this Blog?
I came to know about blog when I was working. I used to make dishes and take to work. My colleagues started asking me the recipes, and some of them even told me to start my own food blog so I can share my recipes with others. So I did some research on google and started a blog. First I started it as a diary to save my recipes, but now it has turned into my career. That’s how it started.
Do you ever get stuck when writing a blog? What do you do then?
I have never met that situation so far. This is because I plan my recipes and the write up before hand. I write them in a scheduled way.
If there was one thing that you feel makes your blog stand out, what would that be?
The reason why my blog is loved by most of the people is because I share recipes with step by step pictures so even the person who doesn't know ABC in cooking will find it user friendly and easy to understand.
If you had to give three crazy advice to budding bloggers, what would that be?
For New blogger, there is only one advice I can give, just don’t start a blog for earning money. If you have a passion towards cooking, just start a blog to share your knowledge with the world. And keep on blogging and blogging and blogging. Never give up. One day you will succeed in that.
Do you promote your blog? What promotional techniques work best for you and why?
NO I don’t do paid promotion for my blog.
What do you find to be the most gratifying aspect of blogging?
Getting to know each other and always staying connected with the world. Finding new fried across the world. Such a blessings.
And Influencer Marketing – what it holds for bloggers?
Just pick the right brand and right niche that suits you and your blog. Just don’t focus on everything. Keep track on the right thing and you are in business.
Engaging in influencer marketing is fruitful but most of the bloggers feel there are some characteristic problems while engaging with brands. How is your experience of engaging with brands and problems, if any?
I normally don’t work with brand which I use in my day today life. So I can share it confidently. And if I don’t like any products I don’t work with them.

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