Saturday, 16 May 2015

#ResponsibleBlogging - Sponsored Post


Every post stimulates a change. It excites, evokes, calms and inspires. As social influencers, you mould people’s minds and touch their lives in more than one way.

The power of words defies the worldly boundaries of time. Content has the potential to not just guide the present but also shape the future. Thus, the onus is on you to be wise with your words and present them with a sense of responsibility.

Gaining popularity these days are sponsored blog posts. A blog or social or video blog for which you have collaborated with a brand. The blog might have your own opinion entirely or might have been influenced by the brand's opinion. Either way, there are defined guidelines an individual needs to follow in regards to a sponsored post. It warrants a certain level of distinctiveness. A good analogy will be ads seen while doing Google search or an advertorial post in newspapers and magazines.

Even if you are not legally bound to disclose that you’ve been paid to publish a post, you should.


Trust and authenticity are important and your readers will soon become disillusioned and jaded if you mislead them, whether intentionally or accidentally.

So, a sponsored blog post must contain a disclaimer indicating the same. Examples include:

  • I was not financially compensated for this post. I received a sample for review purposes. The opinions are completely my own based on my experience.
  • This is a sponsored post brought to you by xxxx. The opinions are completely my own based on my experience.
  • I was financially compensated for this post. The opinions are completely my own based on my experience

Every job comes with a set of responsibilities and blogging is no different. And though there isn’t a written stricture that mandates you to disclose monitory benefits on publishing a post, you should.

Your transparent approach will only help cement that trust and good will.  On the other hand, being discreet can risk your credibility as a blogger and create a disconnect between you and your readers. 

Happy Blogging Vlogging!!

Let's come together for #ResponsibleBlogging 

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