Tuesday, 26 May 2015


Deeba Rajpal (www.passionateaboutbaking.com), discusses with Blogmint her inspiration and journey of food blogging. She also hands over some sound advice behind the superb food photography :

How did your blogging journey begin and what motivated you for the same?

My journey into blogging began in 2007 when I was deeply inspired by food blogs that I saw on the net. An internet connection, time on hand and a digital camera made it an easy and fun hobby to pursue. I have to add that the beginning was very intimidating, the fact that anyone could judge what I was blogging. Soon it became addictive!

As seen in your blog, imagery is one thing which stands out for food bloggers, can you share some tips and tricks to bring out the best in food photography?

Invest time to hone your talent and browse for inspiration. Try and figure out the style you like. Shoot lots and ask your friends for a feedback. It's not the camera but certainly your eye that will capture creatively.

What are your characteristic learnings which you would like to share with Budding food bloggers?
Respect copyright, be ethical. Plagiarism has no place in this world. Give credit where due. Turn out quality content consistently. Take pride in what you do.

What is your definition of being an ‘Influencer’?

That you can correctly and genuinely offer advice towards a choice or trend. Times are changing. More and more folk turn to a review before making a choice, so 'influence' responsibly.

And Influencer Marketing – what it holds for bloggers?
The world is their oyster but ethics come first. Find a niche area; everyone cannot do everything. That said, be large hearted. There is plenty of space for all of us in this world. Find your focus.

Engaging in influencer marketing is fruitful but most of the bloggers feel there are some characteristic problems while engaging with brands. How is your experience of engaging with brands and problems, if any?
I have been fortunate to work with brands that respect my time, my honest opinion and my images. I do not work for free. Please learn to say no. I often find that certain brands will willingly 'dump' their products on you for an online mention and link back. Be convinced because it's your reputation. If I like something I buy, I will blog or talk about it anyway. If a product or experience bothers me, I will first get in touch with the brand. I don't believe in negative publicity for a little social mileage.

Coming onto food blogging, Blogmint recently launched #BloggerDreamTeam for Food and Travel Blogging. What you think of the initiative as such?
I think it's a great initiative because it brings together two very nostalgic and dynamic aspects, food and travel, that are so closely intertwined. Images of both create lifetime memories. To top it, a team led by the uber talented Vir Sanghvi can only be a DreamTeam!

What you think of Blogmint as a product?
I have worked with BlogMint for about a year. I find them ethical and thoroughly professional. Seeing them grow over this year makes me happy to see the expanding platform  bloggers can interact on. I am really enjoying being part of BlogMint


  1. I have been following Deeba for a long time now and have learnt a lot from her blogging & photography styles. This interview talks about some of the important aspects of blogging and ethical practices of influencing.

    Look forward to more.

  2. Deeba seems to be very clear , transparent & forthright in her views. It was nice reading her blog & her words of wisdom therein.