What should brands care about the most when it comes to social influence?
Brands should keep in mind their target audience when it comes to social influence. They should approach influencers who fit in with the overall philosophy of the brand and not just go by the nos.
What is the state of Influencer marketing in India and how do you see this space growing?
In today’s time, it is all about influencers and opinion leaders. Advertisements are becoming passé and public relations is being sought after. In that sense third person endorsement becomes essential. And influencers are looked upon by their followers.
As an influential blogger, what has been your biggest worry?
The biggest worry we face is the fact that often brands oversee the financial aspect when it comes to bloggers. They don’t feel the need to compensate the bloggers in terms of money for their effort but rather focus on give aways. It seems like a thankless job at times.
What according to you are the key metrics a brand should consider before engaging an influencer?
They should make sure that the influencer fits in the larger brand philosophy. Just because an influencer has X no of followers doesn’t make it influential. The brand should analyze the demographics and psychographics of the followers following an influencer. (quality vs quantity).
With the rise of social media, how do you see content amplification through this medium?
Social media actually gives multiple platforms for content to be visible. It gives scope for virality.
What is your favorite social handle and Why?The Sartorialist because of the pioneering work he does in fashion.