Monday, 2 November 2015

INFLUENCER INTERVIEW : ANUSHKA MOORE



For the people who don’t know about you, Can you tell us a little about yourself and your blog?

My name is Anushka Moore. I am a 26 year old fashion writer / blogger originally from Bombay, but I now live in Manchester with my husband and our little dog. My blog, Bombay Bubble is not only a mode of expression and a creative outlet for me, but it is pretty much an extension of me and all the things I love – beauty, fashion, travel, beautiful homes and the like. It aims fusing the high fashion element of a magazine editorial with the real-girl relatability of a street style blog with beautifully shot images and crisp but light text that appeals to its readers.


Every website has a story behind it. What was yours? What was the motivation behind starting this Blog?

I started Bombay Bubble in 2010 with a passion and a point-and-shoot camera. I had just graduated and finished an internship with Grazia magazine, and wanted an outlet to practice my writing skills till I was offered a more permanent job. Back then, Bombay Bubble was called ‘Style Uninterrupted’ for a few months, before one fateful night with a friend drinking wine on my sofa. One of the most successful makeup artists in the country, she was telling me about her ‘Tokyo Bubble’ manifesto, wherein when she is working on a shoot, she dives into a zone so focused that she wants the final product to be something she could show on the runways in Milan or Tokyo. I loved the theory and since I have always indulged my mad love affair with Bombay, I decided to change my blog name to ‘Bombay Bubble’. The change in name worked wonders for the blog. It suddenly started getting a lot more recognition and really just took off almost overnight. There was no looking back.


Do you ever get stuck when writing a blog? What do you do then?

No, not really. Writing has always come really easily to me and I draw upon my own personal experiences whilst writing, so it isn’t really a problem. Plus I like to plan my posts in advance as much as I can, so that when a post needs to go live on a particular date, I’m not struggling with photos and words at the last minute.
However, I would say my block sometimes happens with photography. When I am in Mumbai and working with hired photographers, my shoots happen everyday at lightening speed. However, my husband takes my photos in the UK and we are both so busy that coordinating our schedules becomes problematic. I’m still figuring out how we can both work around this, so watch this space! ;)


If there was one thing that you feel makes your blog stand out, what would that be?

Probably the fact that I keep it real. I’m not your standard skinny fashion blogger with a massive budget for designer clothes. I have a body type that a lot of women share, so they visit the blog because like to see what could look good on them, or styles that they could experiment with and pull off. And my clothing isn’t madly expensive either. I shop a lot at Hill Road, Colaba and Primark and H&M like the rest of my readers, so the relatability element never really goes away. Also, they know how strict I am about my blog integrity and that I’d never sell out and promote a brand I don’t genuinely believe in or would wear myself, just they’re paying me.


If you had to give three crazy advice to budding bloggers, what would that be?

(1) Stand your ground when it comes to accepting payment from brands. They have massive marketing budgets, and there’s no reason why you should work for free if you’re providing them with a service and an audience. (2) Be selective about the events you attend, make sure you get out there and network and always carry business cards. (3) Hire a photographer for great images and pay close attention to your spelling and grammar. (It seems inconsequential, but trust me, nobody likes visiting a blog where you need to decode a post bcoz d bloggr writez lyk dis.)


Do you promote your blog? What promotional techniques work best for you and why?

I haven’t done any paid promotions yet. My entire follower base has been grown organically. The only way I promote my blog posts is by unpaid social media posts, letting my followers know that there is new content for them to see.


What do you find to be the most gratifying aspect of blogging?

(1) Meeting people who understand and connect with your work. Its always so exciting when I’m out a mall or something and somebody comes up to me and say they follow my blog!
(2) Also, your work being recognized and appreciated by the brands you admire is quite a thrill!
(3) Making money creating content that you love and are proud of and that other people can appreciate and relate to is the most fulfilling feeling ever.


And Influencer Marketing – what it holds for bloggers?

Influencer based marketing is doing phenomenally well in India at the moment. Every brand, whether big or small is getting in touch with bloggers like us to help promote their products. When I first started out 5 years ago, brands knew they needed to reach out to bloggers as a supplementary source of marketing, but refused to acknowledge it as a service or profession, and would only offer a one item barter or gift vouchers as compensation for our efforts. Now, however, with blogging being recognized my most brands as a service provided by professionals, bloggers are now taking their rent into their own hands and are actually being paid for the audience they provide and the unique personal take on a product / brand in question. As long as we continue to be selective about the brands we work with and maintain our integrity, I think that it should continue to work well and even get better for bloggers in the near future.


Engaging in influencer marketing is fruitful but most of the bloggers feel there are some characteristic problems while engaging with brands. How is your experience of engaging with brands and problems, if any?

(1) Our biggest issue with brands (and this is usually a deal breaker for all collaborations) is their being adamant about not paying or trying to haggle on the price. Very uncool – this isn’t a market.
(2) Somehow, brands tend to believe that blog posts can be pulled out of thin air at a moment’s notice and often demand content the very next day, without pausing to think of the time it requires to plan a shoot, book a photographer, do the shoot, edit the photos and write the text and plan the post’s social media promotions – all while fitting it into a tight editorial calendar. A week’s notice minimum would be nice.
(3) Some brands tend to be all about the numbers and less about quality content. If a blogger has 1000 more Instagram followers than you, they often flock to her instead, without caring about how she has worked with and represented brands in the past, what kind of audience she attracts or even basic things like whether her picture quality is good or she can even string a sentence together that makes sense.
(4) Sometimes, they make it quite obvious that their best interest lies only with their brand. If you prefer to follow a photo shoot format on your blog because you prefer to put up aesthetically appealing images that your readers engage with, they don’t really care. A lot of the time they don’t care about what image you post or what text you write, just as long as their brand name is mentioned somehow, somewhere.
(5) A lot of brands don’t train their PR teams in email etiquette which is really quite disappointing as the PR team is often the first interaction and first impression of the brand that people get. A lot of the time, I don’t even respond to emails that have been sent out to 50 other bloggers, are addressed to the wrong person or worse, to ‘Dear blogger’. They also don’t do their research and often try to push products that have nothing to do with what you blog about.
(6) They often claim to pay you after you work on the post and it goes live, but then disappear altogether after you’ve kept your end of the bargain. Sometimes it takes months of chasing them to get my rightful compensation, which is why I now take my full payment upfront.

INFLUENCER INTERVIEW : ANAMIKA SUREKA




For the people who don’t know about you, Can you tell us a little about yourself and your blog?

My name is Anamika Sureka. I started WiseShe in Jan 2010 as a beauty and makeup blog. Wiseshe is now one of India’s biggest women’s website which has four popular domains running successfully with over 15,000 posts. Every month, hundreds of WiseShe writers publish more than 500 articles on Makeup, beauty products, baby products, weight loss, fashion and travel on different blogs.
We now have a dedicated team who works on all the domains and we have related youtube channels along with it.

Every website has a story behind it. What was yours? What was the motivation behind starting this Blog?

I was preparing for UPSC exams when one of my friends who is a very popular blogger inspired me. I joined him just to help him out and then later on he suggested me to start my own blog.

I started my blog when there weren’t many blogs on women related topics. I started WiseShe to keep myself occupied. As it grew I became even more motivated to produce quality content that kept my readers interested. Now the growing WiseShe family keeps me motivated to do better every day and we have two youtube channels as well names as wiseshe makeup and wiseshe mom and baby TV

Do you ever get stuck when writing a blog? What do you do then?

It is common to come against a block when you are creating something new on a daily basis. When stuck, I look around for what is trending and mix up my own ideas with that to come up with interesting posts.

If there was one thing that you feel makes your blog stand out, what would that be?

WiseShe is not just a beauty blog. It also talks about issues that women face in the society. We try to come up with solutions to the problems that Indian women have to go through.
We have a team of girls who come up with creative and unique content on even the most written about topics.
Beside this we are the only blogger with this reach who has a youtube channel along with it. So your advertisers have been benefitting in two ways . J


If you had to give three crazy advice to budding bloggers, what would that be?

As cliché as it might sound the craziest thing that anyone can do is to never give up under any circumstances. The next thing is to have at least one strength that differentiates you from others. Work on what you feel you are best at.

Do you promote your blog? What promotional techniques work best for you and why?

Yes, this is the time when you cannot compromise with visibility as nobody has the time and energy to search for you. You have to be out there and I make sure that my blog is always making its presence felt.
Promoting my blogs through social media is something that I am very particular about.
I also tie up with PR organizations to take my blog forward…..


What do you find to be the most gratifying aspect of blogging?

I would say that connecting with so many new people is the biggest perk of blogging. Blogging is not easy but when you get the accolades for your work, all the hard work seems to be worth it.


And Influencer Marketing – what it holds for bloggers?

In my view, influencer marketing is a great way for bloggers to grow. It not only helps brands in connecting with potential buyers but it also provides more visibility to bloggers.


Engaging in influencer marketing is fruitful but most of the bloggers feel there are some characteristic problems while engaging with brands. How is your experience of engaging with brands and problems, if any?


As we enter the market pretty early even before Indian brands entered the social media  market we got an edge. I do feel new brands still needs to understand this system but with time things are getting better everyday.

Thursday, 1 October 2015

#FamestarsLive







#Fame is a first of its kind LIVE entertainment channel with 200,000+ subscribers and users. Video is the new text and talent is the most powerful currency in this digital age. Talented individuals join #fame to do what they love most – launch an idea, grow their skills, build a community, find an audience and prosper.

  

It wasn’t so long ago that many of #fame’s Youtube channels had videos trending all around the globe and now they have already set aboard on a new path which is live video streaming. #Fame has newly launched its mobile application and it is one of those that is gaining popularity in a short period of time. With the #fame app, any individual can stream/beam their talent to the world. So whether it be about connecting with fans, making new friends, everything is possible here. With the app having already crossed over a million downloads on the android platform, it maybe safe to say Fame was never this easy. You can sing, juggle, hack, dress up, make up, cook, chat, dance, party, sleep and a lot more. This is your stage and the whole world is your audience.


#fame found itself trending all India as #famestarsLIVEMumbai as they hosted the Mumbai event as part of the meetups with their #famestars/influencers. It goes without saying that the app already having over a million downloads, it just had to find itself trending while also, the event received an overwhelming response. It was jam packed at the Novotel, Juhu where the event was being held. Exclusive invitations were sent to those already beaming live on the app and then there were those who attended the event as they wished to explore another world altogether. “Apart from blogging, tweeting or making videos on Youtube, #fame app provides for another platform where one can grow their visibility,” shared a beamer present at the event.

#famestarsLIVEMumbai had 3 panelists Gaurav Gera, Radhika Apte and Ruchi, from the fields of Comedy, Bollywood and Radio. While Gaurav shared how the #fame app helped him interact with more people out there, Radhika shared her experience of how the #fame app helped her go beyond the general movie promotions and get live on the #fame app to interact directly with the fans. With Ruchi, well being an RJ, it was surely a platform where she can take out 20 minutes of her time and go beyond RJ-ing to share what she personally wants to speak about. Singer Shruti Prakash was performing her beams live as the event went on and it received a great response both from her regular viewers and also the people present at the event.


Surely those who found the platform interesting are going to explore further into it and grow their fanbase through live performance. At the same time, Blogmint has been closely associated with a lot of talented individuals out there. Many of those already with us are aware what the #fame app is all about and how they can explore their fortunes further. With blogs, Twitter profiles, Youtube channels, newly launched Instagram profiles, #fame live video is just another opportunity that Blogmint is looking to explore for the big world of talents out there. It’s the happy association with our influencers that has helped us come a long way and we constantly look to keep increasing the base further.

INFLUENCER INTERVIEW : SANGITHA AANAND (sajavat.blogspot.in)




For the people who don’t know about you, Can you tell us a little about yourself and your blog?
I am Sangitha Aanand. A Post Graduate and an Engineer by education but a Design Enthusiast at heart. am pleased & inspired by all things beautiful, then be it a randomly fallen leaf on the street, a potter on his wheel, all kinds of folk art, unique piece of jewelry or a tastefully designed home.
I love painting, embroidering, gardening, cooking, reading and  try to better myself every time that am at it! Someday I would also like to learn pottery. Ceramics and Terracotta have a special corner in my heart.
Mom of two lovely kids, they are my world. I am kind of house proud and a home body to sum it up. Though I love to travel, finally my heaven is my home...
Sajavat was born in the August of 2008.This blog is an attempt to appreciate & document all the good things in life related to art, interiors and home decor.

Every website has a story behind it. What was yours? What was the motivation behind starting this Blog?
Blogging is such a unique platform wherein you can share your ideas with many other like-minded people. It is like a knowledge bank. I was always inclined towards arts and home décor. Arranging, rearranging & decorating are my favourite hobby one can say. In 2008 when I stepped into the blogosphere I was hugely inspired by archana Srinivas of Rang Décor. It was then that I decided to start a blog of my own.

Do you ever get stuck when writing a blog? What do you do then?
Yes often…at such times, I listen to songs or do some other activity such as painting or gardening.

If there was one thing that you feel makes your blog stand out, what would that be?
Posts on Indian folk art, DIY, environmentally sound homes, simplicity of the blog, the Indian aspect of Interiors & décor are various elements that perhaps make sajavat stand out in the crowd.

If you had to give three crazy advice to budding bloggers, what would that be?
Only blog on topics that are close to your heart...
Engage with your readers.
And…enjoy blogging

Do you promote your blog? What promotional techniques work best for you and why?
Apart from facebook, I don’t use any other medium to engage with the readers.

What do you find to be the most gratifying aspect of blogging?
Getting appreciated for what I do is most rewarding. A comment, a like and words of appreciation makes my day.

And Influencer Marketing – what it holds for bloggers?
It has the tremendous power to reach out to people and has the potential to even connect bloggers with other people in their chosen field of expertise.

Engaging in influencer marketing is fruitful but most of the bloggers feel there are some characteristic problems while engaging with brands. How is your experience of engaging with brands and problems, if any?
So far I haven’t faced any issues engaging with brands.

INFLUENCER INTERVIEW : NIVEDITA BACHHAR (makeupandchitchat.com)

For the people who don’t know about you, Can you tell us a little about yourself and your blog?
I have been blogging for almost five years now. I started when beauty blogging was a very new concept in India. Incidentally, I think, I am also the first beauty blogger from Kolkata (at least, as far as my knowledge goes.)

Every website has a story behind it. What was yours? What was the motivation behind starting this Blog?
Living with my kind of skin was a pain in my teenage years and I was constantly searching for something which would help. Until, at one point, I realized that I have tried a lot of products and had a lot of opinion. On seeing the emerging beauty blogosphere, I thought of adding my two cents to it and it was well received. The journey started and still continues.

Do you ever get stuck when writing a blog? What do you do then?
Oh, A lot of times!  Blogging for me is not really a source of living and hence, not a compulsion either; I am associated with a world remote from this world of beauty and fashion. When I am stuck, I simply stop for the time being until I feel like writing again.

If there was one thing that you feel makes your blog stand out, what would that be?
I would say, there is not ‘one’, but a ‘few’ reasons which make my blog work.
Honesty and integrity.  I owe everything to my readers for the recognition I have and the interactions do make my days sunnier. So, if one wants honest opinion and honest views, my blog would be a good place.
The other reason is that, when it comes to featuring products, I would not really ask to buy the most expensive products in the market. I would rather try to provide options and alternatives to meet every pocket.

If you had to give three crazy advice to budding bloggers, what would that be?
These days most of the bloggers are very well-informed about the technicalities which I myself lack and I really look up to them. Still, if I have to, the only advice I have is that honesty goes well with readers.




Do you promote your blog? What promotional techniques work best for you and why?
Not much. But I am more active on Facebook. I choose Facebook more because I cannot be spending my entire day on all social networking sites. Besides, I love interacting with my readers or friends as I would call them. It is just the way it is, for no particular reason as well.

What do you find to be the most gratifying aspect of blogging?
The interaction with the readers and fellow bloggers. In five years, I am blessed to have made friends with people I never thought would influence the ’ non-blogger’ self’. They would stand by me as I would to them.
The readers/friends I interact with regularly, take off the load of the day.
Above all, having my own blog and having carved a niche for myself has given me a space where I can live by my own rules and can express my opinion freely.

And Influencer Marketing – what it holds for bloggers?
Bloggers, I feel are the actual factors because they are mostly real people influencing at one-on-one level. I would rely on the opinion of a blogger I follow than on any ad campaign. In case, I want, I would rather read ten blogs and makeup my mind before making a purchase.

Engaging in influencer marketing is fruitful but most of the bloggers feel there are some characteristic problems while engaging with brands. How is your experience of engaging with brands and problems, if any?
Most of the brands in India realize the influence bloggers hold. Yet, bloggers still remain the most exploited party. Brands would, in a way, compel to promote without sufficiently rewarding the bloggers. Beauty bloggers are here featuring products. Naturally, they would want/require more products. Most of the times, features are got in exchange of samples only, that too, in miserly quantity, not to mention the zero monetary rewards. The brands cares very little for the efforts a good blogger puts in each post, starting from shooting, editing, writing, posting, optimizing and promoting on social networking platforms. They need the bloggers, yet have very little respect for their labour.


This has to change. We also have bills to pay!

Wednesday, 26 August 2015

ASK ME BAZAAR FASHION BLOGGER MEETUP



Ask Me Bazaar partnered with Blogmint to organize a Fashion Bloggers Meet Up on 1st August 2015. Event was a perfect blend of fashionalities and pleasure with influencers getting to interact with the leading bloggers and the brand. The event was held at Strikers Pub and Kitchen ,Ambience Mall, Vasant Kunj,



Event started with Ask Me Bazaar detailing about their e-commerce fashion portal and different categories of products under it. This was followed by an interesting panel discussion among the leading fashion bloggers of Delhi-NCR. They discussed about various aspects of Blogging journey and Influencer Marketing.
 
After this elaborate discussion between Influencers and a short presentation about ASK ME BAZAAR Fashion portal, it was time for a small competition. Bloggers/Influencers were divided into 4-5 groups and they were given clothes from different categories of merchandise present on portal  to dress the Mannequins. It was an engaging content with people exploring different kinds of styling through those clothes.



Winner of the competition were given goodies by Ask Me Bazaar and it was followed by a networking lunch. Blogmint is planning to do more such events in future and will like to hear feedback.





Tuesday, 25 August 2015

ASUS ZENFESTIVAL 2015



Blogmint recently partnered with ASUS for its phone launch and invited bloggers to attend the Asus Zenfestival 2015 held at JLN Stadium. Asus launched three new models for its flagship Zenphones - Selfie, Delux & Laser. It was a glamorous ceremony with VJ Cyrus Sahukar hosting the event in his characteristic humorous style and the Sonakshi Sinha as the star attraction of the event.



Bloggers were given a dedicated line for registration with a goodie bag to add on to it. After registration bloggers were greeted with Bollywood celebrity lookalikes and there were attractions like cut out for getting an image clicked inside the premises.
As the event started there was an enthralling performance by acrobat drummers who were suspended through ropes. Not only being suspended they were also having drums full of LED to give an aura to their performance.



After this Johney Shih, CEO Asus launched the three new phones one by one and describing features simultaneously for all the phones. They also held a small interactive session with audiences to show how the newly launched phones are better than all by performing the regular features of phone and showing the result there and then.




For Zenfone Selfie the launch team was accompanied by none other than Bollywood selfie queen, Sonakshi Sinha. After her interactive session with audeince it was time for ZENNY to come and interact with the bloggers.


Event was a resounding success with around 2 million impressions for #ZenFestival over twitter and multiple social sharing across the mediums. For the duration of the event #ZenFestival was top trend over twitter thanks to Blogmint's influencers.

INFLUENCER INTERVIEW : NISHITA (NISHITAK.com)


For the people who don’t know about you, Can you tell us a little about yourself and your blog?
Hi, I am Nishita and I have been running Nishita’s Rants and Raves for the past seven years.
I am a writer based out of Bangalore, and I love all experiences – be it food, shopping, or travel. In my blog, I write about all these experiences and review some of them.
During my downtime, I love to read books, and this blog reflects that interest a lot.
Recently I also started my own youtube channel (where I talk books in a more casual setting), and I’ve been enjoying booktubing a lot.
Apart from my blog, I am also very active on Instagram and Pinterest.
Every website has a story behind it. What was yours? What was the motivation behind starting this Blog?
This blog started out as a personal blog, and still remains so to a great extent. I wanted a space of my own to document my life and the things that we do as a family.
Since then, I’ve expanded to book reviews and promotions, restaurant reviews, and journals of our travels.
Do you ever get stuck when writing a blog? What do you do then?
If I am stuck, I am stuck. I don’t try too hard to complete and push out a blog post. I tend to have two to three posts in draft status, and something has always clicked. Usually I write posts because I have something to say on the topic, so yeah, I don’t get stuck all that much.
If there was one thing that you feel makes your blog stand out, what would that be?
I guess it’s my personal take on things. Every book and restaurant review is detailed, and I explain clearly what I like/dislike, and more importantly why I like/dislike something.
In terms of design, I think the blog design, and header image really makes an impression on a first time reader. I’ve received a lot of compliments on it.
I think the versatility of my blog also makes it stand out. There is a little something for every reader, I think.
If you had to give three crazy advice to budding bloggers, what would that be?
The blog world is very crowded these days. Before you start blogging think of the reasons why:
Is this a personal blog, or a hobby blog?
Do you plan to monetize it?
Who are the readers you want to address your blog to?    
These are just some of the questions you need to ask yourself before you start a blog.   This will give you some sense of direction while planning your blog.
Do you promote your blog? What promotional techniques work best for you and why?
Yes, I do. I use indiblogger and it’s been incredibly useful for getting a blog visibility. Apart from that, yes, I tweet about my blog posts. Most important is getting a regular set of readers, so it’s important to get out there and connect with other bloggers who have similar interests. Hopefully, they”ll visit your blog, and you will have some loyal readers.
What do you find to be the most gratifying aspect of blogging?
The most gratifying part of blogging is when I write a good post and it gets a lot of attention.
And Influencer Marketing – what it holds for bloggers?
I do get offers to visit restaurants or review books, and it’s good fun. It’s great to catch up with other bloggers and share new experiences.
It is great to be able to share these experiences with readers, and let them know about great new books, wines, and food experiences.
Engaging in influencer marketing is fruitful but most of the bloggers feel there are some characteristic problems while engaging with brands. How is your experience of engaging with brands and problems, if any?

I don’t find any problems as such. If the brand is not a correct fit for the blog or my lifestyle, I can just say no. Where’s the problem? The only thing is that sometimes there are very tight deadlines to get a post out, and if there is such urgency, the quality of the post may not be as good. 

INFLUENCER INTERVIEW : ALOK VATS (INEWSINDIA.COM)




1.      For the people who don’t know about you, Can you tell us a little about yourself and your blog?
Hi friends, my name is Alok Vats, and I am an Search Engine Optimizer and Social Media Optimizer by profession and a Blogger and Author by passion. I have a passion towards helping other bloggers to become an expert blogger so that people can remember them and their blogs as well.
My blog is I News India, www.inewsindia.com which started as a Citizen Journalism project, but later on I converted into a pure blog, over here I do share some of my knowledge about blogging, SEO, SMO, and other technologies and common things of our life. I have a passion towards inspiring others so that they can improve themselves. I know I cannot do it much in real life, so prefer doing so in virtual world.
2.      Every website has a story behind it. What was yours? What was the motivation behind starting this Blog?
As I said above that I started I News India as a citizen journalism concept. I wanted to develop a platform where different authors can share different stuffs. I started I News India in way back 2006-07 when blogging was not a familiar term. My motivation behind this project was my intention to help others and my wife Punam who always motivates me to help others through my blog.
3.      Do you ever get stuck when writing a blog? What do you do then?
Yes like many other writers or bloggers, I too sometimes get stuck while writing a blog. The thing which inspires me those times is my reading ability. I prefer reading other’s blog, books, magazines, etc. and whenever I start reading something, writing automatically comes into my mind and I came out of the state which I call as “Blocked Creative Mind State”.
So in my opinion reading is the best thing which can help anyone to come out of this situation.
4.      If there was one thing that you feel makes your blog stand out, what would that be?
It is the ability to help others. So far I have helped anyone who reached to my blog and asked any question.
5.      If you had to give three crazy advice to budding bloggers, what would that be?
I would say them to remain original, consistent and polite. Do write whatever you want to but always write in your own words, do remain consistent with your writing else people will soon forget you and always remain polite. I guess these three things are the building blocks of the success of your blog.
6.      Do you promote your blog? What promotional techniques work best for you and why?
I usually don’t promote my blogs, but if promotional techniques are concerned, I would suggest everyone to use social media for this. Sites like Facebook, Twitter, Google+, LinkedIn, etc. is a part of our daily life now, and being a blogger you can easily get readers from these platforms.
7.      What do you find to be the most gratifying aspect of blogging?
I guess the most gratifying aspect of blogging is the feedback which you receive from your readers. No matter if it is positive, praising your work, or negative only. The thing which matters is the feeling that people are reading your thoughts and responding on the same too.
8.      And Influencer Marketing – what it holds for bloggers?
It actually holds good for bloggers only. With time you have the ability to influence others and sell something. If your readers are satisfied with whatever you are writing, soon they will become a follower of your words. Thus you will start influencing their life and I guess this is the thing which can make you an authority and plays a crucial role towards earning from your blog.
9.      Engaging in influencer marketing is fruitful but most of the bloggers feel there are some characteristic problems while engaging with brands. How is your experience of engaging with brands and problems, if any?
Well, honestly I never felt any such things so far, but had seen such experiences as well. I would suggest everyone to maintain a dignity while engaging with brands. Don’t allow them to play with your self-respect and I am sure you will never face any such issue.

Wednesday, 29 July 2015

HANGOUT WITH HONDA


Blogmint is the fastest growing platform in India for connecting brands and bloggers. Blogmint helps brand identify and engage targeted influencers to create powerful social and video content.  This event was conducted by Blogmint as a platform for the collaboration of bloggers with Honda.


“Hangout with Honda” was a pre-launch event held on 4th July 2015 organized by Honda and co-organized by Blogmint, where bloggers from all over India attended the event. The event was organized for promoting the launch of the new Honda Jazz on 8th July 2015. The blogger community was involved in an experiential blogging event.

This event was a test drive kind of event where the bloggers were given a chance to drive the Honda Jazz on the tracks of The Buddha International Circuit. It was a privilege for the bloggers to drive on the biggest and the only race track in India.

All the blogger were invited at the Radisson Blu Hotel in Greater Noida where Blogmint interacted with the bloggers. After their registration and a short lunch break, the bloggers headed to the Buddha International Circuit for the main event.

At the circuit, there was an introduction to the event where the CEO of Honda, Mr. Katsushi Inoue gave a speech on their firm and their newly launched car. The rest of the event was hosted by VJ Yudi. He conducted a twitter quiz and a soccer pool game with the bloggers and gave away goodies to the winners.

The bloggers were later informed with some Do's and Don’ts while driving on the tracks. They were also shown the control room from where the whole track was monitored. This was all done to ensure discipline amongst the bloggers while on the race track.

The safety of the bloggers was made certain by providing them with helmets whether they sat on the front seats or the back seats. Mobiles were not allowed since it could become a distraction for the driver while driving on the race track.


The bloggers were finally given the golden chance of driving on an official 5.5 km race track for Formula 1 racing. After the event, there was a lunch organized for the bloggers which concluded the whole event.






INFLUENCER INTERVIEW : ANSHITA (PETITEPEEVE.COM | VANITYNOAPOLOGIES.COM)



For the people who don’t know about you, Can you tell us a little about yourself and your blog?
I have a degree in Economics and Business. I have been blogging from 5 years and have 2 blogs: Vanity No Apologies and Petite Peeve which are my beauty and fashion portals respectively.

Every website has a story behind it. What was yours? What was the motivation behind starting this Blog?
It was in fact lack of motivation in my daily life that I turned to the world of beauty blogging. It was just a weekend thing then. Slowly I started enjoying it more than I thought I would and now I post 2-3 times a day!

Do you ever get stuck when writing a blog? What do you do then?
Ahh the writers block. I go watch an episode of FRIENDS to lighten the work load and life gets sorted!

If there was one thing that you feel makes your blog stand out, what would that be?
The fact that its one of the oldest beauty and fashion blogs out there before the blogging community started developing. It dates back to 2010. Some even call me a "senior blogger" although it sounds too old for a 24yr old!

If you had to give three crazy advice to budding bloggers, what would that be?
Never copy anybody, its a small world after all. If you are inspired then give out the credits.
Always be loyal to your readers. Never get the commercial side of it take over the sole reason you started blogging i.e to connect with your readers.
Branding. With a million blogs out there you need to package and present your blog in your own unique way.

Do you promote your blog? What promotional techniques work best for you and why?
On the social media only right now.

What do you find to be the most gratifying aspect of blogging?
The mails and messages. When girls as old as 30years tell you how reading your blog relaxes them after a day's hard work.

And Influencer Marketing – what it holds for bloggers?
Its time bloggers go out with these marketing techniques and use them effectively.

Engaging in influencer marketing is fruitful but most of the bloggers feel there are some characteristic problems while engaging with brands. How is your experience of engaging with brands and problems, if any?
Well in India brands still have a lot to learn on how to work with bloggers. And the same goes for the bloggers. There is a gap in understanding which can only be filled by proper training and understating of the social media and how bloggers influence it. Some brands look at bloggers as a free form of marketing while others look our posts as a paid press release. Which drives me nuts most of the time!