LIV Sports uses social media beyond advertising during 2014 FIFA World Cup
July 31, 2014
With football craze gripping the Nation days before the start of the
World Cup, LIV Sports, Sony’s online and mobile based VOD platform,
anticipated a huge surge in Social communication and engagement from
fans. Also, considering the LIVE streaming of the 2014 FIFA World Cup
matches was a paid subscription service, LIV Sports decided to service
queries from India’s mobile and social first users directly on their
platforms. LIV Sports teamed up with Social IQ, a disruptive social
media solution from TO THE NEW to set up The Social Command Center – a
24x7 social response solution. The team used social media as a customer
support channel that helped in quick, transparent and efficient delivery
of responses and updates to its users. Read more...
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