Friday, 1 August 2014


LIV Sports uses social media beyond advertising during 2014 FIFA World Cup

July 31, 2014

With football craze gripping the Nation days before the start of the World Cup, LIV Sports, Sony’s online and mobile based VOD platform, anticipated a huge surge in Social communication and engagement from fans. Also, considering the LIVE streaming of the 2014 FIFA World Cup matches was a paid subscription service, LIV Sports decided to service queries from India’s mobile and social first users directly on their platforms. LIV Sports teamed up with Social IQ, a disruptive social media solution from TO THE NEW to set up The Social Command Center – a 24x7 social response solution. The team used social media as a customer support channel that helped in quick, transparent and efficient delivery of responses and updates to its users.  Read more...

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