Thursday, 3 July 2014

The applicability of Crowd Sourcing

Data in this day and age needs to be rapidly exchanged, or else maintaining balance with the fierce competition around wouldn’t be possible. With the help of Crowdsourcing, strategic issues can be solved, tasks get completed sooner, contributors from across the globe can be roped in for help on a voluntary and“open to all” participation, and the designated problem would thus find a solution without a sword hanging over the head, namely overhead costs.

Having said that, here are a few examples of companies that applied Crowdsourcing to the best, hence please read on and be well-informed;


A highly and well-recognised company across the globe, with immense facilities and high staffing of it’s own, Unilever realised how important it was to have innovative partners and collaboration, not within the firm but from outside. The company sought help from everyone around the world and took feedback on various projects they worked on.

Anheuser-Busch (AB)

As one of the leading breweries in the world, Anheuser- Bush (AB) made great inroads using Crowdsourcing. In the US, Budweiser at that time was on the top as one of the most wanted beers being sold. AB went one step ahead and sought feedback from real users in the market and brought about a brand which resonated with the choices of millions across the nation. Black Crown thus was born, and the golden amber beverage made a splash, thanks to Crowdsourcing


Crowdsourcing worked miracles for the soft drink giant, whose formula yet is unknown and is a mystery. The company now has a very open model for business and prominently talks about using Crowdsourcing, which according to them helps shape better futures for many, creates challenging ventures for the youth, brings about more employment and jobs across many nations, provides funding for educational projects and also cares for the environment too. Coke has sought the help of Crowdsourcing, using online feedback and suggestions to help market it’s products seamlessly and with lesser costs and efforts too.


Crowdsourcing didn’t stop at certain niches of the market, it went full throttle and one example of that would be with the mobile phone giant, Nokia. Nokia’s Ideas project was meant to be a global conglomerate of ideas and innovations, open to all and voluntary for people to use. The main aim of the company was to be consumer driven and derived, across all the nations it served. Such an idea was of high value since it worked on the needs of the consumer, took feedback seriously and newer ideas were generated, enabling Nokia to come out with one of a kind products and services.

In this day and age, one would find many such examples of how big and small companies have used Crowdsourcing to make it big. It would be wise to read more and learn how the companies used the innovations to their merit.

1 comment:

  1. ya great attempt to get the thoughts of the public.