Monday, 30 June 2014

The relevance of Crowd Sourcing

It is the collective intelligence of many which crowdsourcing would use to create an environment, intellectual and open. The challenge when won would present the winner with monetary compensation or a prize for that matter, an acclaim to the bounty or maybe co-authoring as such, all of which would come using the idea from the winning individual. A manager would have a perspective of his own, where he would look into crowdsourcing as a way to develop a clear and a much organised path for people to collaborate and interact within the set parameters. Apart from that, the manager would go ahead and make the path friendly enough for individuals to track their progress, with metrics relevant that would help with data analysis and collection of information too.


Pros of crowd sourcing

1. A current business requirement would get immediate and full attention, staffing included. In some countries, crowdsourcing would be looked at as outsourcing a business’ needs, but the concept is way beyond and different from that. Outsourcing involves making the right hiring decisions, using the right resources for training, giving out the right benefits and more. In the case of crowdsourcing, it is voluntary and open for all. This means, overhead costs are low and there would be high agility for problem-solving too.

2. There are many sources and portals online which let companies post such challenges and jobs, and also allow people to work on the assignment too. For example, giving someone feedback on web development and layout, rating the websites interactive and responsive features, product descriptions and creating online catalogues for the e-commerce portal online, crowdsourcing uses them all


Does your business need crowd sourcing?

For a wide range of jobs and tasks allocated, maybe testing something new or making a preview on a product, service or information for better clarity, crowdsourcing would be helpful to use. Crowdsourcing brings feedback from real customers out there, making one’s venture and it’s offerings stronger.

Take a look around and there would be so many reputed companies using crowdsourcing to make product ideas work wonders for the company and the business at large. IT and software companies these days use crowdsourcing to engage with clients, and use the feedback of those who have used the company’s products. This helps the business come up with strategies and plans to develop newer features that hep address the market needs and the end customer’s needs at large.

Right from making a request on collaborating with traditional ways on doing business to seeking more help on everything around, crowdsourcing delves into the diverse and large segments of population in the market where willing and waiting participants want to take up the challenge on a number of tasks thrown at them. Hence the relevance of crowdsourcing makes sense in this day and age.

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