Wednesday, 19 February 2014

Internet of things becoming social-Vinit Bhansali

What is the internet of things- you ask? It’s the interaction of humans with things and things interacting with things. It’s about things getting social. Still confused? Imagine your Nike fuel band syncing with your iPod.
Bhansali talks about a Parachute campaign where customers wore bands that would show their journey trough the campaign and instantly update on their Facebook. You know those sci-if movies where they put a chip in your body? Well, something like that.
What does this mean for us? It means we can let our customer permit once and be connected with a brand.
It’s a game changer I say!
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