Into the second and the final day of TURF 2013, the 5th
Global Sports Summit witnessed some serious discussions, on very relevant
issues such as the need of investments directed towards developing sports
infrastructure and exploring the returns opportunities from investments.
The second session concentrated on the aspects of returns on
investment. The discussion was paneled upon by Mr. Hrishikesh Shinde (Marketing
Director for Adidas), Mr. Rukn Kizilibish (GM, WWE India), Mr. Sundar Raj Urs
(Director of Physical Education with Bangalore University) and Mr. Mousum Pal
Choudhary (VP, Avigo Capital Partners). Mr. Abhijit Sarkar (Co Chairman with
FICCI sports committee and Head of Corporate communications, Sahara India
Pariwar) addressed the house and presented a key note speech whereas Mr. Varun
Paliwal (Co-founder, Winning Matters) moderated the session.
Mr. Abhijit opened the session with enlightening the
audience about the current investment associations between dominant brands and
successful sportspersons. Varun soon took over to introduce the panel to
the house and started with the already heating up debate.
Mr. Kizilibish applauded the Indian fan base supporting and
cheering for WWE, highlighting the popularity, WWE holds in India! He did not forget
to mention wrestler, Ryback’s recent visit to India and also shared about how the Indian Wrestler, the Great Khali had made an impact in the Wrestling circles. Adidas Marketing Director, Mr. Hrishikesh commented on the science
behind investments in sports brands. He emphasized on the importance of association
and promotion of a brand through an iconic sportsperson.
The debate heated up with Mr. Sundar Raj questioning the
biased investment ventures restricted for the select few and pointed out his
demands to promote emerging talents, beginning from the grass root levels. Doing
this would encourage the upcoming athletes as well as provide a means for them
to develop their skills and game.
A former Indian female marathon winner praised Adidas for
its active contribution in promoting and developing the sports sector and also
urged the management to push its co-brands, in doing the same.
Mr. Mousum talked about the investment opportunities available,
threw some light on investor’s mind, the returns on investment and the benefits
involved.
Time limit was waived off, as the intensity of the debate took twists and turns in an amazing way. Both the panelists and the house
participated and hence deserved to be fed well.
See you all then. Session
continues after lunch.
Mr. Kizilibish mentioned Ryback's recent visit to India not john cena
ReplyDeleteDear Amit,
ReplyDeleteThank you for pointing out the oversight.