Return on Investment in Sports Brands : Day 2 TURF 2013

Into the second and the final day of TURF 2013, the 5^th Global Sports Summit witnessed some serious discussions, on very relevant issues such as the need of investments directed towards developing sports infrastructure and exploring the returns opportunities from investments.

The second session concentrated on the aspects of returns on investment. The discussion was paneled upon by Mr. Hrishikesh Shinde (Marketing Director for Adidas), Mr. Rukn Kizilibish (GM, WWE India), Mr. Sundar Raj Urs (Director of Physical Education with Bangalore University) and Mr. Mousum Pal Choudhary (VP, Avigo Capital Partners). Mr. Abhijit Sarkar (Co Chairman with FICCI sports committee and Head of Corporate communications, Sahara India Pariwar) addressed the house and presented a key note speech whereas Mr. Varun Paliwal (Co-founder, Winning Matters) moderated the session.

Mr. Abhijit opened the session with enlightening the audience about the current investment associations between dominant brands and successful sportspersons. Varun soon took over to introduce the panel to the house and started with the already heating up debate.

Mr. Kizilibish applauded the Indian fan base supporting and cheering for WWE, highlighting the popularity, WWE holds in India! He did not forget to mention wrestler, Ryback’s recent visit to India and also shared about how the Indian Wrestler, the Great Khali had made an impact in the Wrestling circles. Adidas Marketing Director, Mr. Hrishikesh commented on the science behind investments in sports brands. He emphasized on the importance of association and promotion of a brand through an iconic sportsperson.

The debate heated up with Mr. Sundar Raj questioning the biased investment ventures restricted for the select few and pointed out his demands to promote emerging talents, beginning from the grass root levels. Doing this would encourage the upcoming athletes as well as provide a means for them to develop their skills and game.

A former Indian female marathon winner praised Adidas for its active contribution in promoting and developing the sports sector and also urged the management to push its co-brands, in doing the same.

Mr. Mousum talked about the investment opportunities available, threw some light on investor’s mind, the returns on investment and the benefits involved.

Time limit  was waived off, as the intensity of the debate took twists and turns in an amazing way. Both the panelists and the house participated and hence deserved to be fed well. 

See you all then. Session continues after lunch.