Tuesday, 22 October 2013

Blogmint launch marked by digital media partnering of FICCI's TURF 2013

Blogmint, an initiative of Tangerine Digital will be the digital media partner for FICCI's TURF 2013 on the 23rd and 24th of October 2013.

Tangerine Digital, India’s leading digital content solutions provider, has launched Blogmint, India’s first bloggers marketplace, to help companies enhance their brand credibility and reach on the digital platform. Publishing content on a blog has become a significant part of a brand’s marketing mix and Blogmint aims to provide brands with creative blogging solutions through its network of bloggers.

Speaking on this latest initiative, Mr. Seeraj Katoch, Chief Operating Officer, Tangerine Digital, said,
“Today consumers rely heavily on first-hand-experiences and word-of-mouth recommendations before
making informed decisions or becoming brand loyal. The Web has opened up new possibilities globally for marketers as well as consumers to engage and exchange information on a particular product or
service. With Blogmint we will be able to leverage on existing capabilities to provide our clientele
in India with a network that will widen their reach locally as well as expand globally through online

Blogmint is being launched at the 5th edition of Turf 2013 - The 5th Global Sports Summit, organised by Federation of Indian Chambers Of Commerce & Industry (FICCI). Speaking on this partnership, Mr. Rajpal Singh, Director and Head, Youth Affairs & Sports, Skills Development (International) & Postal Reforms, FICCI, said, “We believe it is very essential to connect with the tech-savvy consumers at every step and are delighted to be associated with Blogmint as our blogging partner to cover Turf 2013 live. Blogmint’s expertise in the digital content arena and creative thinking will surely help making Turf 2013 a huge success and we are looking forward to a mutually enriching association.”

With the launch of Blogmint, Tangerine will take brand marketing to the next level by helping organizations differentiate themselves as well as educate customers about their products and services. Moreover, Blogmint will give brands access to influential bloggers and provide an effective means of measuring results, success and return on investment of the campaign.

In addition to the gamut of services offered in content marketing, Tangerine Digital also creates metadata for videos and images, repurposes videos for VOD platforms, creates theme based text and video content across e-commerce, web, mobile and social media platforms.

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