Tuesday, 14 February 2017

INFLUENCER INTERVIEW: AVISHA CHAUDHARY


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Q1: In which all influencer marketing campaigns have you participated on Blogmint?
A1: Instagram

Q2: What is your primary category?
  • Fashion
  • Photography
  • Lifestyle
Q3: For the people who don’t know about you, Can you tell us a little about yourself and your blog?
A3: To start with, Hi! My name is Avisha and I come from Delhi, India. I'm currently doing my masters in Fashion Management from one of the most beautiful cities in the world, Milan. I believe there is simplicity in the ordinary, which makes life a little less ordinary. My blog Red Velvet Closet is my window to show just that. It's a beautiful mess, if you believe in it.

Q4: Every website has a story behind it. What was yours? What was the motivation behind starting this Blog?
A4: It initially started as a college project and later on became a part of self expression. My blog and my Instagram handles are a documentation of things that move me, be it fashion or travel.

Q5: Do you ever get stuck when writing a blog? What do you do then?
A5: Of course I do. Lot's of times and then there times I am extremely lazy to write. When that happens, I just go out and grab a gelato.

Q6: If there was one thing that you feel makes your blog stand out, what would that be?
A6: Just the fact that it's very relatable. I don't try and put clothes that are too over the top for people to try. Most of the times I take out existing, old clothes from my closet and reuse them in a new way.

Q7: If you had to few advice to newbie bloggers, what would that be?
  • Don't get carried away by what others are doing.
  • Believe in what you are doing.
  • Stay up to date with what's happening in your field of work.
Q8: Do you promote your blog? What promotional techniques work best for you and why?
A8: Mostly Instagram.

Q9: And Influencer Marketing – what it holds for bloggers?
A9: It's pretty interesting actually. I see it as a bridge between the consumer and the brands. Brands can easily reach their target audience with the help of influencers in the most effective and real way.

Q10: What do you find to be the most gratifying aspect of blogging?
A10: The connect with your audience. It's mostly the little things like how your advice can make a difference in someone elses' life.

Q11: Who has been your inspiration?
A11: It's probably the most cliched line but my mother. It will always be her. She is a boss lady in the truest sense. I wish to be like her someday.

Q12: Engaging in influencer marketing is fruitful but most of the bloggers feel there are some characteristic problems while engaging with brands. How is your experience of engaging with brands and problems, if any?
A12: It's simple. You work with brands that you believe in and reflect your personality. That ways you have no characteristic clashes.

Q13: Please let us know 1 to 2 features of Blogmint that you simply love.
A13: Blogmint is such a sorted and connected platform to work with. I like how there is an organised flow of events, which is pretty much how I function.

Friday, 10 February 2017

Event: Nasscom Product Conclave, 2017 (EcoSystem Partner: Blogmint)




Nasscom Product Conclave, 2017 witnessed huge participation by marketers who are also marketing technologists, creative technologist, data scientist, digital strategist and digital marketers.

Blogmint partnered as ECOSYSTEM PARTNER for this event with Nasscom. We sent 2 social influencers to cover this event on their social platforms and blog.


The overall objective of conducting this event was to


  • Highlight the Next Big Thing in India Product Story. 
  • Sharing of knowledge by successful entrepreneurs and investors. 
  • Discuss best practices. 
  • Provide platform for product entrepreneurs and start-ups to network. 
  • Promote and market products and solutions. 

Serial entrepreneurs, CIOs, investors, customers, incubators and accelerators participated and engaged in this event with actionable insights under one roof. Product Showcase and business connect programs were integral part of the agenda.


Also, great product were showcased in front of the market leaders and were presented to all attendees.

Going further, event also had variety of workshops like-


Workshop 1: SaaS Products: Go-to- Market in 180 days

With the help of this workshop everyone was able to understand SaaS in a better way. SaaS, the real problem-solving power, will help you to face the market in just 180 days.


Workshop 2: Designing for User Engagement

This workshop will covere how all social metrics work, and why they imply greater engagement from users.

Workshop 3: Product Marketing 

The success of every product lies in its customer base and brand value. This workshop covered how to develop an end to end product marketing strategy for technology products.



Workshop 4: Selling to South East Asia

This workshop taught everyone on how you can expand your product in South East Asia.

Response to our readers:


To build an audience and a presence, your social media strategy should focus on three broad categories:
  • Content 
  • Engagement 
  • Knowledge 

If you want people to follow and share what you publish, you need to publish content worth sharing. As you know on-ground event brings you the unique opportunity to interact with industry experts and hence increases the engagement with targeted community.

As NASSCOM has always been about aiding startups and providing a platform to them, there were many sessions that were conducted keeping the same idea in mind and as an entrepreneur.


Social Posts By Our Influencers






We’d love to hear from you!


Post your response below or you can reach us at facebook and twitter.

Carrying forward we will be doing more partner activities with events from different fields and bloggers interested can look forward to them.

Thursday, 2 February 2017

Influencer Marketing Outlook 2017 - Influencers Side

Highlights:
  • Instagram followed by LIVE Video will be the upcoming channels.
  • Engagement continues to be a top success metric while working with brands.
  • Social Amplification is the key ROI metric brand expects while collaborating with influencers.

The report on Influencer Marketing Trends in India - 2017 was released by Blogmint, Asia’s leading influencer marketing platform & blogging community that connects social influencers and brands. With digital natives following social influencers (Bloggers, YouTubers, Instagramers and Twitteratis), influencer marketing is all set to grow exponentially in the near future.
  
According to the data, 49% influencers says that "Instagram" is the upcoming channel, 29% says "LIVE video", 15% says "YouTube" while other 7% give preference to "Snapchat".


The The The
Also, Social media continues to be a key driver for a blog traffic. 83% of influencers use "Social Media Marketing" for blog traffic, 42% influencers prefer "SEO", 27% believes in "Guest Posting" while other remaining use "E-mailers" and "Paid Marketing" for blog traffic.


Blog monetization is must for bloggers to show their presence in market. You’d need to market your blog just as you’d market your business. Report also states that 62% bloggers are monetizing their blog someway or other.



The study also described the sources used by influencers for monetizing the social presence. 60% influencers are monetizing their social presence through "Sponsored Post", 57% through "Google Adsense", 55% through "Product Reviews", 51% through "Affiliate Marketing", 31% via "Contest" and 18% through "Brand Ambassadors".




According to the infographic, 78% Brands typically want to reach their audience through "Product Reviews", 67% through "Sponsored Content", 50%  through "Contest or Giveaways", 42% through "Affiliate Links" while other 24% through "Ambassadorships"





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Engagement continues to be the most important success metric for influencer programs in 2017. However, businesses would analyse the success based on end-result along with likes, shares and comments, which are awareness driven.


According to the infograph, "Earning Money" followed by "Increasing reach" are top motivation for influencers to collaborate with brands.



Infograph also stated that "Social Following" followed by "Brand Niche" are the top factors brand should look at while collaborating with influencers.



According to influencers, 75% marketers expects "Social Amplification" from their blog posts, 67% marketers expect "Website Traffic" while 40% marketers expects sales.




Going further, 45% influencers says that "creative freedom" is what they expect while working with brands.




Here's the entire Infographic on Influencer Marketing Outlook 2017 - Influencer Side.




Wednesday, 25 January 2017

Influencer Marketing Outlook 2017 - Brand Side

Highlights:
  • 90% of marketers will launch at least one influencer marketing campaign in the next 12 months.
  • Influencer marketing is the fastest growing channel of digital customer acquisition.
  • Twitter remains favorite for influencer engagement, while Facebook and Blogs are picked up strongly.
     
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The report on Influencer Marketing Trends in India - 2017 was released by Blogmint, Asia’s leading influencer marketing platform & blogging community that connects social influencers and brands. With digital natives following social influencers (Bloggers, YouTubers, Instagramers and Twitteratis) as closely, if not more, than film and sports celebrities, influencer marketing is all set to grow exponentially in the near future.


The influencer marketing space has grown into a multibillion-dollar industry as per eMarketer and 90% of the marketers will run an influencer marketing campaign in the next 12 months as per a recent poll of 263 marketers in India by Blogmint.

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Influencer marketing encompasses several steps to create branded user-generated content that supports your digital marketing goals and 45% marketers find influencer marketing important because it is a medium for "Authentic Storytelling", 18% find it important because it is "More plugged into digital marketing", 15% said it provides"Better reach to consumers", 8% said "Alternative to traditional marketing " while other 8% find it important because it provides  "Better ROI" and  remaining 7% said it helps "To reach millennial's & centennial's".

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The study also described the scenarios for engaging influencers when it comes to promoting the brands. Brands are engaging influencers in the following order - Product Launch, Content Promotion, Content Creation followed by Events/ Webinars in the 4th place.

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According to the infographic, Twitter remains the favorite social media channel followed by Facebook & Blogs for influencer engagement.
 
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Also, Engagement continues to be the most important success metric for influencer programs in 2017.

blogmint.com 

Going further, Infograph states that 84% of marketers find influencer marketing effective and will surely integrate influencer marketing as part of their marketing mix in 2017.

blogmint.com

Here's the entire Infographic on Influencer Marketing Outlook 2017 - Brand Side.


Engagement continues to be the most important success metric for influencer programs in 2017. 


Going further, Infograph states that 84% of marketers find influencer marketing effective and will surely integrate influencer marketing as part of their marketing mix in 2017.

blogmint.com

Here's the entire Infographic on Influencer Marketing Outlook 2017 - Brand Side.

blogmint.com

Thursday, 19 January 2017

INFLUENCER INTERVIEW: Suman Prasad ( www.unkrate.com )


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Q1: In which all influencer marketing campaigns have you participated on Blogmint?
A1:
  • Blogging
  • Twitter
  • Facebook 
Q2: What is your primary category?
A2:
  • Fashion
  • Travel
  • Lifestyle
  • Food
  • Technology

Q3: For the people who don’t know about you, Can you tell us a little about yourself and your blog? 
A3: An active Food & Lifestyle Blogger for over 4 years now. Also a guest contributor for India's leading English mainline daily The New Indian Express, Bangalore. Earlier, I have been a guest author with PioneerChef.com and TownTrendz Magazine.

Q4: Every website has a story behind it. What was yours? What was the motivation behind starting this Blog?
A4: The whole idea behind starting this platform was:
1) Break the stereotype around blogging, do something out of the box.
2) Create experience for the readers. Have been part of the blogging industry for a long time now and today there is a clutter, everyone is doing the something. Hence, this platform was created keeping in mind the requirements of brands, i.e. interviews, releases, features, Social Media Campaigns, Video Interviews, etc
We just did not wanted to give a blog post to our readers and brands, we wanted to give an experience along.

Q5: Do you ever get stuck when writing a blog? What do you do then?
A5: Yes, it happens. Writing is not an easy job. You need to think, think and think while your are writing. And sometime you do get stuck. All I do is, pause for a while, make a cup of green tea, hit some music and get going.

Q6: If there was one thing that you feel makes your blog stand out, what would that be?
A6: We create experiences through our range of services unlike others.

Q7: If you had to few advice to newbie bloggers, what would that be?
A7:  Content is the King: In this world of clutter, you can only arrive a winner if you have a quality content. Invest time on your blog, research well on the topic, be sure of what you are writing.

Q8: Do you promote your blog? What promotional techniques work best for you and why?
A8: Since the time I have started blogging, I have used a very common platform to promote my blog: Facebook, Twitter. Other than this, I have been fortunate that my readers and audience really liked my blog and helped spread the word. This is the most genuine promotion which can turn tables. On Twitter, it is very important that you are very active and participate in group chats to the topic of your interest.

Q9: And Influencer Marketing – what it holds for bloggers? 
A9: I believe that Bloggers have a superpower - 'To Influence'. 65% of brands now run influencer campaigns and according to an infographic by The Shelf, 92% of consumers trust recommendations from other people—even if they don’t know them personally—over promotional content that comes directly from brands. And here is where Bloggers come in and play an important role in Influencer Marketing.

Q10: What do you find to be the most gratifying aspect of blogging? 
A10: Serving people with quality content. Nothing can be more gratifying than this.

Q11: Who has been your inspiration?
A11: Definitely my friend and brother Prateek Thakker, who is also a blogger. He is the one who pushed me to blog and made me fall in love with it. He has been a wonderful guide in every aspect of my life.

Q12: Engaging in influencer marketing is fruitful but most of the bloggers feel there are some characteristic problems while engaging with brands. How is your experience of engaging with brands and problems, if any?
A12: I have been associated with many brands in the past and had a wonderful experience. I understand where the gap is between a brand and bloggers - expectation from each other. I have seen brands who have no idea what they want from a blogger, lacks clear expectations but just wants them on board which later results in conflict. Same goes with bloggers, have clear expectations and communicate well.

Q13: Please let us know 1 to 2 features of Blogmint that you simply love.
A13: 1) The way it seamlessly bridges brands and bloggers/influencers.
2) The Email support is very fast and effective.
3) The process of managing the work orders, article submission and approval is simple and efficient.

Friday, 13 January 2017

Live Video Sites To Watch For In 2017

 

If 2016 was all about Twitter, 2017 is all about LIVE Video and Instagram. LIVE streaming has become quite popular among millennial's, and it only seems to be growing in popularity. But the common denominator is still engagement. Every brand wants engagement and the same can be retweets, business inquiries, shares, likes or comments and engagement is one of the most crucial social media marketing metric.

So What Is Live Streaming?

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You all must have heard about live videos. You all love to watch events ‘live’ especially those of our favorite shows, teams and concerts from our celebrity entertainers. But when it’s difficult to attend a live event, we gather to watch the special moments in real-time on television or over the internet in Good Quality. The process of broadcasting real-time, live video footage or video feed to an audience accessing the video stream over the Internet is Live Streaming. The best part is that the viewing device can be a desktop computer, laptop, tablet, smart phone or digital screen at home or at the office.The broadcast can be just video, audio or both.

Why Live Streaming?
  • A high quality, multi-person video conversation can be held WITHOUT cost
  • It’s a new and easy way to reach out and talk to your clients and prospects.
  • It is NOT traditional webinar or video conferencing technology.
  • It provides you with the same level of engagement as a face-to-face conversation or a boardroom presentation. 
Facebook Live

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We believe that Live video streaming is a fun, engaging way to connect with your followers and grow your audience. With the help of Facebook Live you can instantly stream live to your friends and followers and interact with viewers in real time.

Benefits:

1. Filters
This is a feature idea that Facebook says came from users. The filters let you do some quick editing while broadcasting. That might be fun for a live chat between friends but I doubt it will offer too much to business broadcasts.

2. Perfect Use Of Notifications
Facebook uses its notifications to tell people when someone they're following is broadcasting live. That's a powerful call that makes the most of that big audience.

3. Live Reactions
All the platforms let broadcasters see viewer comments in real time but Facebook's range of live reactions also provides a good idea of how people are feeling as they watch.

4. Real Metrics
Facebook is also currently unique in offering more advanced broadcasters metrics. After the broadcast, you can see how many people saw the video as well as the largest number of people watching at the same time. Facebook Live is where you'll be able to run content tests and check results.

5. Larger Audience
As the largest social media platform, Facebook brings the biggest potential audience. Your Facebook page is likely to have more followers than your Twitter or Instagram streams, giving you the biggest potential audience.
Start live streaming today with Facebook Live.

Twitter Live

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Joining in the league of LIVE videos, recently Twitter with the help of Periscope launched its live streaming feature.

Benefits:

1. Live Announcements
Twitter has also built a niche for itself as a platform for breaking news.

2. Comments and Reactions
Like Facebook, Twitter shows broadcasters comments as viewers make them.

3. Professional Audiences
As Twitter's connections are between people who'd like to know each other. That might make Twitter a more natural platform for niched professional content.

Despite its small size, Twitter can also be a powerful platform by adding periscope-live streaming feature. By combining the two platforms, Twitter can bring its audience both an established live video functionality and broadcasters already accustomed to using its service.

Instagram Live
 
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Last year, Instagram has received quite a few new features. If we look back, Instagram kicked-off the year with introducing a black-and-white design & unveiling a new logo. Back in August, Instagram launched ‘Instagram Stories’ which is one of its most-used features. The feature let users share their moments throughout their day in the form of a story. The company recently also announced the integration of Boomerang and @mentions to make the story on Instagram more engaging.

The good news is that along with videos, pictures and stories users can now post live videos on Instagram.

Unlike Facebook LIVE and Twitter LIVE, Instagram LIVE videos does not get stored on your profile. It is only visible to your audience till the time you are LIVE.

With the start of Instagram Live and usage of Twitter & FB Live which channel are you going to prefer?

Source: http://www.inc.com/joel-comm/top-3-live-video-sites-to-watch-for-in-2017.html

Monday, 2 January 2017

INFLUENCER INTERVIEW: CHAITHRA BHAT ( www.styleapastiche.com )


Q1. For the people who don’t know about you, Can you tell us a little about yourself and your blog?
I'm Chaithra, An MBA Grad. in Finance, a former Banker, currently working as a Credit Analyst in Bangalore, India and a Certified Fashion Stylist from London College of Style, UK. You'll see bits and glimpses of everything here.

About Style.. A Pastiche!
'A Pastiche' in Italian, is a work of art that has been inspired by other artists, the French and Italian artists later on named Collage as a 'Pastiche'. So, Style to me is a Pastiche, an artful collage influenced by all things around you including your likes, your interpretation of all the fashion trends and your persona. Although, as a blogger I'm constantly exploring different styles; I have always found solace in the "Neo-Ethnic or Indian Moderne" trend.

Q2. Every website has a story behind it. What was yours? What was the motivation behind starting this Blog?
I'm passionate about Art, Photography, Fashion and Writing, so this blog is my way of expressing my love towards my passion.

Q3. Do you ever get stuck when writing a blog? What do you do then?
I do get stuck sometimes, that’s when I take a short break from writing. I either read a book or paint. Both of them have been a good source of inspiration

Q4. If there was one thing that you feel makes your blog stand out, what would that be?
Content and Photography I feel, makes my blog different from the others.

Q5. If you had to give three crazy advices to budding bloggers, what would that be?
I’d advise them to write their heart out, not listen to negative comments and not to plagiarize content, since it takes away the essence of blogging.

Q6. Do you promote your blog? What promotional techniques work best for you and why?
I do, mostly on Social media platforms Facebook, Twitter and Instagram. It is very important to reach your Target Group and these platforms help you do the same.

Q7. What do you find to be the most gratifying aspect of blogging?
Helping out readers in any way possible, is indeed gratifying.

Q8. And Influencer Marketing – what it holds for bloggers?
It would be a very important alternative for brands to reach their desired target group. For bloggers, it would be a great opportunity to test products from their favorite brands and increase awareness amongst their readers, while they could also give the brands important feedback.

Q9. How was your first experience with Blogmint?
It was good; I like how Blogmint bridges the gap between a brand and an Influencer.